
America's First Scythe? After the "Trump Coin" Surge, the "First Lady Coin" Launches
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America's First Scythe? After the "Trump Coin" Surge, the "First Lady Coin" Launches
Cryptocurrency seems to have become a family business.
By Shuqing, Wall Street Insights
When it comes to harvesting韭菜, can anyone beat the U.S. presidential family?
On the 18th, just two days before Trump officially entered the White House, he launched his personal meme coin—“Trump Coin.”
The token immediately went viral. According to CoinGecko data, “Trump Coin” started trading at an opening price of $0.1824, surged over 15,000% within 12 hours to around $30, and reached a high of $75.35 since launch (a cumulative increase of more than 41,200%), with its fully diluted valuation (FDV) approaching $80 billion.
Capitalizing on the momentum of “Trump Coin,” Trump’s wife Melania also launched her own cryptocurrency—the so-called “First Lady Coin.” On the 20th, Melania announced on social media platform X: “The official Melania meme is live,” along with a purchase link.

Traders quickly rushed in, pushing the “First Lady Coin” price above $5 and its FDV past $5 billion. Similar to “Trump Coin,” the “First Lady Coin” is a meme coin based on the Solana blockchain, deriving value from community attention and participation.
The Trump family's token launches have caused massive shocks across the entire cryptocurrency market—even disrupting their own family projects. Within 30 minutes of the “First Lady Coin” launch, Trump Coin plunged 60%, Solana dropped 20%, and Bitcoin fell 6%.

Analysts point out that this phenomenon reflects the market’s frenzied enthusiasm for Trump-family cryptocurrencies—and how quickly sentiment can shift.
Kobeissi Letter analyst posted on X: “This is absolutely insane. Less than 48 hours ago, Donald Trump launched Trump Coin, and within 10 minutes of the ‘First Lady Coin’ launch, $7.5 billion in market cap was wiped out. Within minutes of Melania Trump’s token going live, we saw massive sell orders flooding in for Trump Coin.”
Mario Nawfal, an influencer on X, commented: “Cryptocurrency seems to have become a family business.”
Underpinning the Trump family's cryptocurrency craze is their strong policy support for the crypto industry. Trump appointed David Sacks as head of cryptocurrency and artificial intelligence affairs, who declared at a so-called “Crypto Ball” event: “The era of crypto terror is over. The age of American crypto innovation has just begun.”
Despite the eye-catching short-term performance of “Trump Coin” and the “First Lady Coin,” the inherent volatility and speculative nature of the cryptocurrency market cannot be ignored. Analysis firm The Kobeissi Letter warns that such manic market behavior could pose significant risks. Investors should approach these meme coins with caution and avoid losses caused by blind following.
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