After years of silence, Ethereum's official social media account finally "speaks up"
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After years of silence, Ethereum's official social media account finally "speaks up"
After members of the Ethereum community criticized the network for lacking online marketing—especially on X—the Ethereum Foundation announced a new strategy targeting the network's "social layer."
Navigating Web3 tides with focused insightsOriginal: SageD.Young, Unchained
Translation: Yuliya, PANews
Following criticism from Ethereum community members about the network's lack of online marketing—especially on X—the Ethereum Foundation (EF), the nonprofit organization supporting the Ethereum ecosystem, has announced a new strategy targeting the network's "social layer." This adjustment aims to optimize information dissemination channels and enhance transparency within the ecosystem. This article will detail the specifics of this strategic shift, its background, market context, and community reactions.
Dual-Account Strategy Deployment
Earlier on Monday, the Ethereum Foundation not only launched a new X account, Ethereum Foundation, but also posted a "helloworldcomputer" tweet via the less frequently updated Ethereum.org account. According to the official announcement:
- The Ethereum Foundation account will primarily share updates from the foundation team, project progress, grant information, and treasury changes;
- The Ethereum.org account will serve as a more active, comprehensive channel focused on sharing the latest developments across the entire ecosystem, including standout projects on Ethereum, builder stories, and global adoption trends.
Notably, these changes are not limited to X alone; they will be rolled out simultaneously across other social platforms such as Farcaster, Lens, and Bluesky. EF emphasized that this is just the beginning of adjustments, with ongoing optimization of social media usage planned in response to evolving ecosystem needs.
In response, Joseph Schiarizzi, representative of Arbitrum and founder of stablecoin provider Nerite, said: "As an Ethereum builder, we've long hoped for more active social accounts highlighting the exciting things happening in the ecosystem. I’m looking forward to the changes ahead."
Community Feedback
This new social-layer strategy follows a public dispute earlier this year among key ETH figures over the discontinuation of the "Week in Ethereum" newsletter. A debate erupted between Evan Van Ness, author of Week in Ethereum, and Josh Stark from the Ethereum Foundation, centering on whether EF had funded the newsletter and why it was discontinued. The discussion lasted several days, during which many community members voiced frustration over the foundation’s weak marketing capabilities and inactive social media presence.
One user bluntly stated on X: “The Ethereum Foundation’s ineffectiveness in PR and narrative-building poses a potential threat to the entire ecosystem. The foundation has a responsibility to change this.” Data shows that since June 2021, the Ethereum.org account has published only 14 original tweets, with zero original content posted in 2023.
Additionally, Boost VC investor Mark Beylin pointed out on forums that Ethereum’s social layer suffers from “tribalism,” urging EF to improve its external communication. Ethereum developer Tim Beiko also called for strengthening social media as a “digital public square” to more effectively reflect community needs.
Market Performance and Fund Movements
Beyond social media strategy, Ethereum’s market performance and the foundation’s fund management have also drawn significant attention. In 2024, both Bitcoin (BTC) and Solana (SOL) hit all-time highs, while ETH failed to reclaim its peak of $4,878. Over the past 30 days, ETH has dropped 18.7%, currently trading slightly above $3,100.
Meanwhile, on-chain data reveals that EF sold 100 ETH—worth approximately $336,000—on January 8. Since January 2, the foundation has cumulatively sold nearly $13 million worth of ETH. Community members expressed dissatisfaction, criticizing the foundation for selling ETH without using social media to promote ecosystem innovations.
Whether the Ethereum Foundation’s new social media strategy can successfully improve its engagement with the community and strengthen Ethereum’s global influence remains to be seen. However, this reform at least signals that the foundation is now taking seriously the community's longstanding criticism of its marketing shortcomings, moving toward greater transparency and efficiency.
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