OSL partners with global design leader Pentagram for comprehensive brand upgrade
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OSL partners with global design leader Pentagram for comprehensive brand upgrade
The collaboration between OSL and Pentagram will explore OSL's core values as a leader in the digital asset market.
Navigating Web3 tides with focused insights(Hong Kong, 12 September 2024) – OSL, the licensed digital asset exchange platform under OSL Group (863.HK), Hong Kong’s only listed company focused on digital assets, has appointed globally renowned design consultancy Pentagram to lead a strategic brand refresh in support of OSL’s ongoing global expansion. This rebranding marks a significant step for OSL as it broadens its digital asset service offerings and reaches a wider audience.
Shaping the Future: Pentagram’s Pivotal Role in a Historic Era for OSL
With a distinguished 50-year history, Pentagram has collaborated with global brands such as Citibank, Mastercard, Reddit, and Slack, setting the gold standard in creating iconic brand identities. Their expertise will provide the foundation for OSL to build world-class products, stand out in a competitive market, and forge deeper connections with its target audiences.
Mr. Derek Chan, Chief Marketing Officer of OSL, said: "Partnering with Pentagram, an iconic name in the design world, gives us the creative power we need to amplify OSL’s presence globally. We look forward to seeing how this collaboration sparks fresh ideas and connects our brand with a broader audience. OSL is ready to make waves on the global stage and let the world hear our voice."
Angus Hyland, Creative Director and Partner at Pentagram, said: "We are delighted to partner with OSL at such a pivotal moment in their evolution. As OSL continues to lead innovation in the digital asset space, we look forward to applying our expertise in strategic brand design to help shape their future. This collaboration presents a fantastic opportunity not only to reinforce OSL’s core values but also to create a brand identity that resonates with a global audience. We eagerly anticipate working closely with OSL’s exceptional team to elevate their brand positioning and set new benchmarks in the industry."
The collaboration between OSL and Pentagram will explore the core values that define OSL as a leader in the digital asset marketplace. Through this partnership, the OSL brand will further evolve to reflect its commitment to innovation, compliance, and accessibility for global investors, reinforcing its position as a trusted partner within the digital asset ecosystem.
Ends
About OSL
OSL Group (863.HK, formerly BC Technology Group) is a leading Asian fintech and digital asset-listed company. Its platform is the world’s first digital asset exchange licensed and insured by the Securities and Futures Commission (SFC) of Hong Kong. Founded in 2018, the company has a strong heritage in the field and its comprehensive, regulated digital asset solutions are widely recognized across the industry.
OSL provides market services (brokerage, exchange, and custody) and software-as-a-service (SaaS) technology solutions, delivering global liquidity via a premier digital asset trading platform for institutional, professional, and retail investors. OSL’s secure, insured wallet ensures safekeeping of digital assets and efficient trade settlement.
As the digital asset industry continues to evolve, so does the company. OSL’s simple, tailored services ensure global clients receive compliant solutions within the ever-changing digital asset landscape.
For more information, visit: group.osl.com
Media Contact
media@osl.com
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