OSL redefines its global brand image with a new design of brand logo and visual identity
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OSL redefines its global brand image with a new design of brand logo and visual identity
The new brand identity will be rolled out gradually across all OSL channels, in parallel with expanded services and enhanced user experience.
Navigating Web3 tides with focused insightsThe only Hong Kong-listed company focused exclusively on digital assets, OSL Group (863.HK), today announced the launch of a new global brand identity. The refreshed design marks a strategic upgrade for the company within the rapidly evolving digital asset industry, further clarifying its mission and vision.
This rebranding introduces a completely new logo and visual identity. As the group expands its digital asset products and influence globally, OSL's updated brand will achieve greater recognition and resonance in target markets. This transformation not only reflects OSL’s steadfast commitment to continuous innovation but also reinforces its mission to build a secure and trustworthy digital asset environment for individuals and enterprises.
The new brand identity aims to drive OSL's business growth and signals the beginning of a new phase in the company’s development. By adopting a more international brand image, OSL strives to resonate with a broader global audience and become one of the leading digital asset platforms.
Cui Song, Executive Director and CEO of OSL Group, said: "Since its inception in 2018, the OSL brand has continuously evolved alongside industry trends. This rebranding reaffirms our core values—focusing on digital assets and simplifying complexity. In 2025, we will enter markets with clear regulatory frameworks, concentrating on what we do best: integrating cryptocurrency applications into the financial system so that everyone and every business can benefit. This is how we fulfill our vision: open, reliable, and licensed."
The new brand identity will be rolled out gradually across OSL’s major platforms and channels, aligned with service expansions and enhanced user experiences, further strengthening the brand’s market awareness and impact.
About OSL Group
OSL Group (863.HK), formerly known as BC Technology Group, is a leader in the digital asset space, dedicated to delivering innovative and exceptional digital asset solutions to institutional, professional, and retail investors.
With a strong heritage and deep expertise in the field, OSL Group has achieved outstanding results in compliance and excellence. OSL offers brokerage, institutional, and retail services, setting the highest standards in the digital asset industry.
OSL, the licensed digital asset exchange platform under OSL Group, is the world’s first insured digital asset platform regulated by the Securities and Futures Commission. Delivering the highest levels of compliance and security to clients remains at the heart of the Group’s service offering. The platform provides sophisticated products with deep liquidity tailored for professional, institutional, and retail investors, backed by reliable customer support.
At OSL Group, we believe the future of finance lies in digital assets, and we are committed to helping our clients navigate this exciting new world. Our expert team brings together extensive experience from traditional finance, technology, and digital assets, ensuring clients receive the highest level of support and service.
For more information, please visit: group.osl.com.
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