Justin Sun's message for Huobi HTX's 11th anniversary: A living fossil in the crypto industry that has weathered bull and bear markets, striving to become the exchange with the best user experience.
TechFlow Selected TechFlow Selected
Justin Sun's message for Huobi HTX's 11th anniversary: A living fossil in the crypto industry that has weathered bull and bear markets, striving to become the exchange with the best user experience.
In the future, Huobi HTX will continue to deliver outstanding results to reward its users, striving to become a "century-old business" in the crypto industry, as Sun Yuchen has said.
Navigating Web3 tides with focused insightsOn the evening of August 7th, Beijing time, Justin Sun, member of HTX Global Advisory Board, joined several well-known crypto KOLs to attend the launch ceremony of HTX's 11th Anniversary "Through Storms and Struggles, Forging the Heart to Reach the Summit" themed series of events. He shared his personal journey in the industry and his vision for HTX with both new and long-time users.
A company is like an iceberg—the unseen part matters most
Counting from the release of the Bitcoin whitepaper in 2008, the blockchain industry has now been developing for nearly 16 years. Throughout more than two-thirds of that time, HTX has been a key witness and participant. "People often underestimate long-term progress while overemphasizing short-term fluctuations," said Justin Sun. "Everyone focuses on price swings, but I believe they underestimate our industry’s growth. Over the past 11 years, our industry has evolved tremendously. In crypto, anything is possible—whether you interpret that positively or negatively. The truth is, crypto has advanced far beyond traditional industries."
HTX has seen strong momentum this year, with steadily rising trading volumes, frequently ranking among the top two centralized exchanges by 24-hour volume. On the product front, HTX has introduced various new features such as Restaking, trading mining, and order book mining, all receiving widespread user acclaim. Regarding exchange operations, Justin Sun emphasized, "Trading experience is the core of any exchange. At HTX, we focus our time and energy on trading volume and user experience. Additionally, the new assets we list are always among the best—we aim to offer only the highest-quality listings." Since November 2023, HTX has launched nearly 200 new tokens, with 85% achieving gains of over 5x.
Justin Sun added, "Running a company is like an iceberg—only a small portion is visible, but it’s the invisible underwater mass that keeps it afloat. Similarly, aspects invisible to users must also be executed flawlessly, such as security. Regulatory shifts are also crucial; each stage brings new challenges, and we must strive to excel at every phase."
Surviving bull and bear markets—building a century-old brand in crypto
Since joining the HTX Global Advisory Board, Justin Sun has set a goal for the platform to return to the global top three. Given current progress, HTX is clearly accelerating toward that objective. To achieve this sooner, Sun outlined three short-term priorities: "First, we will continue enhancing HTX's liquidity—not just for BTC and ETH, but also for other major and newly listed tokens. Second, we’ll expand user acquisition in existing markets to attract more new users. Third, we aim to improve user experience and become the exchange with the best UX in the industry."
Looking further ahead, Justin Sun shared a piece of advice from Jack Ma during a lecture at Hupan University: "It’s not enough to live well—you must also live long. Many Japanese companies have existed for over a century, and we aspire to build a century-old institution as well. We know it’s extremely difficult in finance, but we’ll keep striving. In Web3, very few companies survive 11 years, yet HTX has done so. Financial services are about managing risk. HTX has weathered multiple crypto market cycles and is celebrating its 11th anniversary—truly a living fossil in the crypto world."
Brand value is the moat for an exchange
The competition among cryptocurrency exchanges is fierce today. However, Justin Sun believes HTX has solid foundations: "Brand value is the moat for an exchange. Long-term reputation is essential for maintaining customer trust. As the exchange race enters the second half, competition centers on depth and user experience, as well as compliance. The current regulatory environment is challenging, but HTX has performed well in this regard. Moreover, HTX remains close to its community and users—after all, we’re still a relatively small exchange."
He added, "Compared to larger exchanges, this proximity is one of our advantages. We hope to preserve this tradition." This DNA of staying close to the community, valuing brand equity, has fostered deep emotional connections with many long-time users and friends—something echoed by the KOLs attending the event. Yilin Yu remarked, "HTX’s DNA is long-termism. Exchanges originating from China have succeeded through persistent commitment to long-term value. Chinese infrastructure remains robust—for example, TRON is one of the world’s most important blockchain platforms. Going forward, the crypto industry will still need innovation grounded in integrity." J@Crypto added that he was initially drawn to HTX for its smooth trading experience.
As seasoned players in crypto, the guests expressed strong conviction in Bitcoin. Reflecting on their entry into the space, UNAI YANG said, "I read the Bitcoin whitepaper five times during my undergraduate years. I believed then that witnessing Bitcoin surpass the US dollar would be a beautiful future." Dr. K also shared, "Bitcoin is truly what carried me through storms."
The guests also shared their insights and reflections on investing in crypto. Michael offered two pieces of advice: "First, never use leverage. Second, only invest money you can afford to lose." Principal Yuan added, "The reason people can’t hold onto their coins is fear and greed. Larger capital allows for greater patience, and having disposable income helps stabilize your mindset. Long-termism isn’t about blindly holding—it’s about adjusting your understanding. If you treat Bitcoin as your anchor asset, your mentality improves."
Conclusion
After 11 years, HTX has evolved from a cryptocurrency exchange into a comprehensive blockchain ecosystem—a transformation made possible by the unwavering support of its users. To express gratitude, HTX officially launched its 11th Anniversary "Through Storms and Struggles, Forging the Heart to Reach the Summit" campaign at 11:11 AM on August 8 (UTC+8), offering over ten million dollars in rewards to thank new and loyal users for their trust and companionship. Moving forward, HTX will continue pursuing higher security and liquidity, improving user experience, launching richer products, and contributing to industry development—delivering stronger results to reward its users. As Justin Sun put it, HTX aims to become a "century-old institution" in the crypto world.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
