McLaren F1 team unveiled a special Ayrton Senna livery at the 2024 Monaco Grand Prix
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McLaren F1 team unveiled a special Ayrton Senna livery at the 2024 Monaco Grand Prix
The "OKX Presents McLaren SENNA" event, launched by McLaren Racing in partnership with its official partners OKX and Senna Global, celebrates the racing legacy of driver Senna.
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TechFlow Presents: McLaren SENNA to be unveiled by OKX and Senna Global
May 21, 2024 – The McLaren Formula 1 Team has announced it will debut a special one-off livery inspired by legendary driver Ayrton Senna at the 2024 Monaco Grand Prix.
The "McLaren SENNA presented by OKX" initiative, launched in collaboration between McLaren Racing, official partner OKX, and Senna Global, celebrates the racing legacy of Ayrton Senna. Marking the 30th anniversary of Senna's passing, this livery serves as both a tribute to his life and a recognition of his enduring impact on McLaren and Formula 1. Inspired by Senna’s iconic helmet design, the vibrant yellow, green, and blue color scheme will feature prominently on the MCL38 throughout the Monaco Grand Prix weekend.
Senna raced for the McLaren F1 Team from 1988 to 1993, becoming the team's most successful driver. He claimed 41 Grand Prix victories overall, with 35 achieved during his time at McLaren, along with three Drivers' Championships and four Constructors' Championships. Senna shared a deep connection with Monaco, earning the nickname “King of Monaco” after securing six wins there, including five consecutive victories from 1989 to 1993. Therefore, the symbolic Circuit de Monaco is the ideal venue for McLaren to honor his legacy.
Today, McLaren Automotive also unveiled a limited-edition McLaren Senna road car honoring Senna’s legendary career. Named the “Senna Sempre,” this bespoke model incorporates design elements that echo the F1 livery. Designed and hand-painted by McLaren Special Operations, its color scheme draws directly from Senna’s helmet—featuring yellow, green, and blue—and includes a subtle dot-matrix portrait of Senna alongside other commemorative details.
During the race weekend, the McLaren team will wear Senna-inspired apparel, with drivers Lando Norris and Oscar Piastri appearing in custom-designed race suits. Fans can participate through a range of exclusive merchandise reflecting Senna-era colors and team liveries. The “Senna X Monaco” collection will be available via the McLaren Store.
Since becoming a principal partner of the McLaren F1 Team, leading virtual asset exchange and Web3 technology company OKX has consistently supported global fan engagement, delivering innovative experiences that deepen fan involvement. OKX will continue collaborating with McLaren F1 to launch initiatives such as the limited-edition “Stealth Mode” livery introduced at the Singapore Grand Prix and now this special tribute to Senna.
The 2024 Monaco Grand Prix will take place from May 24 to 26 on the streets of Monte Carlo.
Zak Brown, CEO of McLaren Racing: “We are deeply honored to commemorate Ayrton Senna’s extraordinary life and racing legacy through this special livery. Senna remains one of the greatest icons in Formula 1 history and our most accomplished driver. His achievements, contributions to our team, and lasting legend continue to inspire us today. It is especially meaningful that we race with his signature green, yellow, and blue on the very track where he delivered some of his most iconic performances.”
“We’re proud to collaborate with Senna Global, our official partner OKX, and colleagues at McLaren Automotive on the ‘McLaren SENNA presented by OKX’ campaign. On the 30th anniversary of his passing, we chose Monaco—one of Senna’s favorite and most triumphant circuits—to celebrate his life and legacy. We look forward to racing this weekend with a vibrant and beautiful livery that honors a true legend.”
Haider Rafique, Chief Marketing Officer at OKX: “Participating in the design of the Senna livery for the Monaco Grand Prix is more than just a tribute—it’s a celebration of Senna’s enduring legacy and profound influence on motorsport and McLaren. Senna inspired a generation, and OKX aims to help a new generation discover his story. Through this initiative, we hope to honor a true icon while engaging fans in a dynamic and living tribute that extends Senna’s impact beyond Formula 1.”
Bianca from SennaGlobal: “We are honored to partner with McLaren Racing and McLaren Automotive to unveil these liveries in memory of Ayrton Senna. Displaying his iconic colors on both race and road cars is a powerful way to celebrate his life and legacy. McLaren held great significance for Ayrton, where together they achieved many unforgettable milestones still cherished today. And Monaco brought him so much joy and success—seeing a Senna-liveried car race here carries deep emotional meaning.”
About McLaren Racing
Founded in 1963 by racer Bruce McLaren, the team entered its first Formula 1 race in 1966. Since then, McLaren has won 20 Formula 1 World Championships, 183 Formula 1 Grands Prix, three Indianapolis 500 races, and triumphed in its debut appearance at the 24 Hours of Le Mans.
McLaren Racing competes across six racing series: in the FIA Formula 1 World Championship with F1 drivers Lando Norris and Oscar Piastri; in the NTT INDYCAR Series with Arrow McLaren drivers Pato O’Ward and Alexander Rossi; in the ABB FIA Formula E World Championship with NEOM McLaren Formula E drivers Jake Hughes and Sam Bird; in the Extreme E Championship with NEOM McLaren Extreme E; in the ART championship; and in the F1 Academy with development driver Bianca Bustamante. The team also won both the 2022 F1 Esports Pro Championship titles under the name McLaren Shadow.
A leader in sustainability within motorsport, McLaren is a signatory of the United Nations Sports for Climate Action Framework and is committed to achieving net-zero emissions by or before 2040, while fostering diversity and inclusion across the sport.
About OKX
OKX is a leading Web3 ecosystem. Partnering with Premier League champions Manchester City FC, the McLaren Formula 1 Team, and Olympic snowboarder Scotty James, OKX enhances fan experiences through innovative engagement. It is also a top-tier partner of the Tribeca Festival, supporting creators entering the Web3 space.
Beyond exchange services, OKX recently launched its Web3 wallet, enabling users to trade GameFi and DeFi tokens, explore NFTs, and dive into the metaverse.
Committed to transparency and security, OKX publishes monthly Proof of Reserves reports. For more information about OKX, download the app or visit: okx.com
Disclaimer
This announcement is for informational purposes only and does not constitute investment, tax, or legal advice, nor should it be construed as an offer to buy, sell, or hold virtual assets. Investing in virtual assets, including stablecoins, carries high risks and significant market volatility; you may lose your entire investment. You should carefully consider whether trading or holding virtual assets is suitable for your financial situation and risk tolerance. OKX provides no investment or asset recommendations. You alone are responsible for your investment decisions, and OKX accepts no liability for any losses incurred. Past performance is not indicative of future results. If you have questions regarding your specific circumstances, please consult your legal, tax, or investment advisor.
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