OKX's partnership with McLaren F1 Team is upgraded, with the brand logo to appear on the new race car's sidepod livery
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OKX's partnership with McLaren F1 Team is upgraded, with the brand logo to appear on the new race car's sidepod livery
OKX's expanded partnership with McLaren F1 Team marks a significant step in connecting Web3, blockchain, and elite motorsport, bringing fans and Web3 enthusiasts closer to the intersection of technology, innovation, and speed.
Navigating Web3 tides with focused insightsOn January 18, OKX, a leading global cryptocurrency exchange and Web3 technology company, announced an upgraded partnership with the McLaren F1 Team. In addition to existing brand visibility, the OKX logo will appear on the sidepod livery of McLaren’s new race car, making its debut across 20 major races in the 2024 F1 season.
The design of the new McLaren sidepod livery featuring the OKX branding draws inspiration from the "Stealth Mode" livery co-designed by OKX and McLaren and unveiled in September 2023.
OKX Chief Marketing Officer Haider Rafique said: “We’re thrilled to be part of McLaren F1 Team’s new 'Whatever It Takes' campaign this season. We love the spirit McLaren is bringing into the 2024 season, and we’re excited to see the livery elements we co-created in Singapore integrated into this year’s design. This will be a special year for McLaren and an epic chapter for our partnership.”
Zak Brown, CEO of McLaren Racing, said: “Last season, we delivered some exciting fan experiences, and now our collaboration with OKX is going even further. I look forward to building on this success, expanding our partnership and positioning OKX—known for innovation and forward-thinking—at the forefront of the fast-moving world of Formula 1.”
The expanded partnership between OKX and the McLaren F1 Team marks a significant step in bridging Web3, blockchain, and elite motorsport, bringing fans and Web3 enthusiasts closer to the intersection of technology, innovation, and speed.
About OKX
OKX is a leading technology company dedicated to building the future of Web3. Its high-performance and reliable crypto applications are trusted by over 50 million users worldwide, including investors and professional traders.
OKX's industry-leading self-custody solutions include the OKX Web3 Wallet, enabling users to take full control of their digital assets while seamlessly exploring DEXs, NFT markets, DeFi, GameFi, and thousands of dApps.
OKX partners with world-class brands and athletes, including Premier League champions Manchester City F.C., the McLaren F1 Team, the Tribeca Festival, golfer Ian Poulter, Olympic snowboarder Scotty James, and F1 driver Daniel Ricciardo.
Committed to transparency and security, OKX publishes monthly Proof-of-Reserves reports. For more information about OKX, download the app or visit: okx.com
About McLaren Racing
McLaren Racing was founded in 1963 by driver Bruce McLaren, 60 years ago. The team made its Formula 1 debut in 1966. Since then, McLaren has won 20 Formula 1 World Championships, 183 Formula 1 Grands Prix, three Indianapolis 500 races, and the Le Mans 24 Hours on its first attempt.
McLaren Racing competes in five racing series. The team will field Lando Norris and Oscar Piastri in the FIA Formula 1 World Championship; Arrow McLaren drivers Pato O’Ward, Alexander Rossi, and David Malukas in the NTT INDYCAR Series; NEOM McLaren Formula E Team drivers Jake Hughes and Sam Bird in the ABB FIA Formula E World Championship; and NEOM McLaren Extreme E in the Extreme E Championship. The team also competes as McLaren Shadow in the F1 Esports Pro Championship, winning both the Teams’ and Drivers’ titles in 2022.
McLaren is a leader in sustainability within motorsport and a signatory of the UN Sports for Climate Action initiative, committed to achieving net-zero emissions by or before 2040 and fostering a culture of diversity and inclusion in racing. McLaren Racing official website
Disclaimer
This announcement is for informational purposes only and does not constitute investment, tax, or legal advice, nor should it be considered an offer to buy, sell, or hold any virtual assets. Investing in virtual assets, including stablecoins, carries high risk due to market volatility, and you may lose your entire investment. You should carefully consider whether trading or holding virtual assets is suitable for your financial situation and risk tolerance. OKX does not provide investment or asset advice. You are solely responsible for your investment decisions, and OKX accepts no liability for any losses incurred. Past performance is not indicative of future results. If you have any questions regarding your personal circumstances, please consult your legal, tax, or investment advisor.
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