Huobi Makes Appearance at TOKEN2049: Upgrades International Brand to HTX, Accelerating Global Strategic Layout
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Huobi Makes Appearance at TOKEN2049: Upgrades International Brand to HTX, Accelerating Global Strategic Layout
Behind this brand upgrade is Huobi HTX's new identity in building a new era of crypto — "Digital Assets on Huobi."
Navigating Web3 tides with focused insightsOn September 13, TOKEN2049, Asia's premier crypto event, opened in Singapore. Huobi HTX attended as a Platinum Sponsor and co-hosted a grand Afterparty at Singapore’s largest club alongside TRON, leading Web3 companies Enjin, SINOHOPE, Meta Era, and partners including Alibaba Cloud, DWF Labs, Fireblocks, and TokenInsight. Justin Sun, founder of TRON and member of Huobi Global Advisory Board, attended the event and announced Huobi HTX’s brand upgrade and related activities for its 10th anniversary.
In addition, Huobi HTX invited numerous influential institutions and project representatives from across the industry, including senior executives from top-tier ecosystems, star projects, and funds such as Animoca Brands, Lido, Circle, CertiK, Pantera Capital, and Polygon, along with renowned media outlets including Bloomberg, CoinDesk, WSJ, CNBC, and Cointelegraph, to witness this milestone moment for Huobi HTX.
Huobi Officially Upgrades to Huobi HTX
At the event, Justin Sun officially announced: "Huobi’s international brand has now been upgraded to HTX."
Looking at each letter individually, “H” stands for Huobi, “T” represents TRON, signaling a full commitment to TRON, while “X” symbolizes exchange services. As a combined acronym, HT is also the name of Huobi HTX’s platform token; thus, HTX can be interpreted as an exchange for trading HT. Additionally, in Roman numerals, X stands for 10—honoring Huobi HTX’s decade-long journey and paying tribute to its 10th anniversary. It also signifies unleashing infinite possibilities through synergies among Huobi HTX, TRON, and Poloniex, jointly writing a new chapter in the crypto industry and unlocking an expansive, interconnected ecosystem.
Behind this rebranding lies Huobi HTX’s new identity for the new era of digital assets—“Digital Assets on Huobi.” With the new mission of “Building a Metaverse Financial Free Port,” Huobi HTX will embark on a strategic layout centered around “global expansion, ecological prosperity, wealth effect, security, and compliance,” guided by its vision of enabling financial freedom for all eight billion people worldwide.
Reportedly, Huobi HTX is focusing on key regions and expanding into more countries and areas with high crypto potential, aiming for balanced growth across multiple markets. Meanwhile, closely tracking market dynamics, it will build a diversified business structure focused on scaling up operations and maximizing profits—including offerings such as PrimeVote, large-amount flexible wealth management, and Shark Fin products. Furthermore, Huobi HTX will deepen strategic collaborations with TRON public chain, BitTorrent Chain cross-chain, TUSD stablecoin, and others, extending partnerships to more projects, public chains, and stablecoins to co-create a multi-layered business ecosystem.
Notably, Huobi HTX will place greater emphasis on generating wealth effects by selecting high-quality new global assets, prioritizing both listing quality and speed, and empowering the community with listing rights. According to Justin Sun, following this rebranding, Huobi HTX’s asset listings will enter a new phase—strategically deploying new assets across its entire ecosystem, carefully curating globally popular and high-potential assets, launching trending, high-visibility, and socially engaging “all-star” projects, and deepening cooperation with mainstream ecosystems, including public chain ecosystems, Layer2 ecosystems, and Meme ecosystems. At the same time, core asset products like PrimeVote and PrimePool will continue to evolve, returning voting power directly to every community user.
Moreover, Huobi HTX aims to reduce the impact of centralized exchange products on users and strengthen its image of asset security, promoting ongoing decentralized development. This includes globally distributed custody of user assets, 7x24 global team and service coverage immune to single points of failure, regional policies, or personnel disruptions; regular updates of Merkle tree proof-of-reserves data ensuring perpetual over 100% reserve ratios; and dedicated risk reserves and liquidity funds to safeguard user assets and enable instant compensation when needed.
Mysterious “X Prize” Unveiled for Huobi HTX 10th Anniversary
Over the past decade of cryptocurrency market evolution, Huobi HTX has left an indelible mark.
From 2013 to 2023, Huobi HTX has successfully navigated various challenges and achieved remarkable results. As of August 31, 2023, Huobi HTX has accumulated 44 million registered users, over 9 million trading users, a total trading volume exceeding 31 trillion USDT, peak asset holdings surpassing 60 billion USDT, and a historical high monthly active user count exceeding 3 million—all while maintaining a perfect security record: 100% availability and zero security incidents over ten years.
On the occasion of its 10th anniversary and brand relaunch, Huobi HTX launched the mysterious “X Prize” as a special gift to thank and reward its users.
At the event, Justin Sun announced that the Mars Mission 10th Anniversary Special Edition—also known as Phase III of the Mars Mission—officially commenced at 8:00 PM on September 13, with the lucky winner becoming the recipient of the X Prize. The X Prize includes a spaceflight ticket worth $6 million (the winner becomes a spaceflight candidate), one round-trip private jet usage, and a Tesla Model 3 Refresh Edition (valued at 20,000 USDT plus 20,000 USDT in futures trial credits). Participants must complete designated tasks by 23:59 on October 3 and mint the space NFT by 23:59 on October 8. Huobi HTX will livestream the draw for the lucky winner on October 11 at 8:00 PM.
Notably, future phases of the Mars Mission will grant winners an additional round-trip private jet usage. Moreover, each successful NFT mint grants participants an extra lottery chance to win exciting rewards such as futures trial credits, transaction fee cashback vouchers, Prime experience cards, Prime upgrade cards, and wealth management interest boost coupons.
Additionally, multiple business units across Huobi HTX—including spot trading, futures, and wealth management—will launch special “10th Anniversary Campaigns,” allowing users to participate and share in generous rewards.
Wrapping up the event, Justin Sun stated, “With the convergence of innovative business models, maturing products, and groundbreaking narratives, we are entering the next major cycle of opportunity. Huobi HTX will once again prove itself. In the next decade, Huobi HTX will go beyond blockchain and digital currencies—to build a Web3.0 financial free port, constructing a bridge for users into the decentralized world and opening the door to a decentralized future.”
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