TechFlow news, July 7 — According to official announcements, CoinW, a leading global cryptocurrency exchange, has revealed it will serve as the official partner of the EAFF E-1 Football Championship for the second consecutive year.
To capitalize on the tournament's popularity, CoinW has simultaneously launched its "Football Month" campaign, leveraging the high visibility of sports events to energize community culture and expand brand application scenarios. Through this partnership, CoinW will achieve deep exposure within mainstream sports contexts across Asia-Pacific, further strengthening its local trust presence in Japan and South Korea.
Previously, CoinW established an in-depth collaboration with LaLIGA and appointed Italian football legend Andrea Pirlo as its brand ambassador, building a cross-regional sports IP ecosystem spanning Europe and Asia. Through multi-point integration and cross-sector collaboration, CoinW is shaping a new Web3 brand narrative with global reach and local credibility.
