TechFlow news, on June 22, Bitget announced a multi-million dollar sponsorship partnership with the FIM MotoGP World Championship, officially becoming its official regional partner. This marks the first collaboration between MotoGP and a cryptocurrency company. As the premier class of motorcycle road racing organized by the Fédération Internationale de Motocyclisme (FIM), MotoGP is often regarded as the Formula 1 of motorcycle racing, celebrated globally for its extreme speed and competitive spirit.
Under the three-year partnership, Bitget will appear as a partner at multiple Grand Prix events in 2025, including races in Italy, Germany, Spain, and Indonesia. The collaboration combines the high-speed competition of motorsports with the rapid decision-making of crypto trading, further expanding Bitget's global sports marketing footprint. Three-time MotoGP World Champion Jorge Lorenzo will also join as a Bitget brand ambassador, embodying the brand's "Make It Count" ethos.
Jorge Lorenzo said: "Whether it's racing or trading, both are ultimately tests of decision speed and execution. Only by maintaining extreme focus and quick decision-making can one seize the winning advantage in a rapidly changing environment."
MotoGP Chief Commercial Officer Dan Rossomondo said: "Precision, innovation, and fast decision-making have long been core values of MotoGP, aligning closely with Bitget's development philosophy in the crypto space."
This partnership continues Bitget's strategic branding in the sports arena. Following previous collaborations with Lionel Messi, Juventus, and La Liga, Bitget once again connects with a broader mainstream audience through a top-tier international sporting event, steadily enhancing its global brand presence. To date, Bitget has amassed over 120 million users worldwide, with an average daily trading volume of $20 billion on its platform.
