TechFlow news, May 9 — Bitget and SWEAT have formed a strategic partnership aimed at lowering the barrier for Web2 users to enter Web3 and bridging the connection between virtual and real worlds. The collaboration was officially unveiled at the 2025 Dubai Esports Festival (DEF), where an interactive experience showcased the innovative "Move-to-Earn" model. From Dubai International Airport to Sheikh Zayed Road, city landmark advertisements conveyed the partnership's vision with the slogan "Walk into Crypto—Step. Sweat. Score."
SWEAT co-founder and CEO Oleg Fomenko said: "We are transforming everyday physical activity into a new path for financial empowerment. This is not just digital incentivization of basic life behaviors, but also a profound redefinition of how people own digital assets."
