TechFlow news, December 19 — According to Fortune, metaverse game developer Gamefam released its annual "Brand Status Report on Roblox and Fortnite." The report forecasts that by 2030, the global metaverse gaming market will reach $168.4 billion with 900 million users, indicating strong growth potential in the industry.
The report highlights significant shifts in youth usage habits: Gen Z and Alpha generations spend 39% more time on Roblox and Fortnite than on TikTok and YouTube. This trend has attracted major brands including Disney, Mattel, and FIFA to partner with Gamefam to reach younger audiences. Ferencz noted that while the term "metaverse" has been affected by the NFT craze, unlike purely collectible assets such as NFTs, gaming and entertainment possess enduring intrinsic value because "people need entertainment, they need joy."
