TechFlow reported on December 11 that, according to Cointelegraph, crypto-friendly travel booking platform Travala announced plans to establish a dedicated Bitcoin treasury as the company celebrated surpassing $100 million in annual revenue.
Travala co-founder and CEO Juan Otero said this milestone reflects significant growth from $59.6 million in 2023. The surge in revenue was primarily driven by flight and hotel bookings, which can be paid for using more than 40 different cryptocurrencies.
In addition, Travala has launched a new Bitcoin "treasury reserve program" alongside its native token Ava (AVA), aiming to strengthen its financial foundation and accelerate future growth.




