TechFlow News, on November 30, according to Cointelegraph, at the Australian Crypto Conference (Aus Crypto Con 2024), Binance Chief Marketing Officer Rachel Conlan said that the recent meme coin boom has placed additional pressure on cryptocurrency exchanges, requiring platforms to strictly screen suspicious projects to protect users' interests.
Conlan stated that Binance has a dedicated research team responsible for listing reviews, conducting evaluations across multiple dimensions. "The team carries out rigorous due diligence on the project founders' backgrounds, participants' identities, and future roadmaps. Community feedback, development trends, and market insights are key considerations—not just market hype. No project receives a 'guaranteed listing'. "
Regarding meme coins, Conlan acknowledged these projects are controversial due to their lack of utility, but she noted: "We’re also seeing some emerging meme coins starting to build real-world use cases, which is exactly what the industry needs." Looking ahead to the next 18 to 24 months, she expects exponential growth in the crypto community, making projects with practical applications increasingly important.
