TechFlow News, November 29 — According to a recent W3NOW study initiated by the Hanseatic Blockchain Institute and Germany's Federal Ministry for Economic Affairs and Climate Action, despite blockchain's transformative potential, the technology remains largely overlooked by German enterprises. The study combined two quantitative surveys (targeting 9,000 German companies and 204 experts) with qualitative interviews.
In 2023 and 2024, more than 74% and 72% of companies respectively stated that blockchain was irrelevant to their business operations.
In Germany, the financial services sector leads in blockchain adoption, with 54% of surveyed firms already using the technology. In the digital identity sector, 31% of companies have already implemented various blockchain-based solutions, while 23% are in the planning phase. This indicates that blockchain’s ability to provide secure and decentralized identity management is becoming increasingly significant.
Currently, 28% of companies use blockchain for marketing purposes, but only 10% plan to implement blockchain within their marketing strategies.
