TechFlow reports that during Token2049, Bitget announced its partnership with Spain’s LaLiga as its official partner. This multi-year collaboration, valued at tens of millions of dollars, grants exclusive rights to both parties and marks Bitget's strategic expansion into sports across East Asia (EASTERN), Southeast Asia (SEA), and Latin America (LATAM).
LaLiga President Javier Tebas said: “LaLiga has long been committed to innovation, pioneering the use of AI, VR, and big data in match strategies and performance analytics. Last season, we launched our ‘New Era,’ placing technological advancement at the core of our development. We aim to remain at the forefront of this field and will continue striving toward that goal.” Octavi Anoro, LaLiga’s Director of International Affairs, added: “This partnership is significant for LaLiga’s global expansion, particularly vital to our strategic growth in Asia, Turkey, and Latin America. With a vast international fanbase always at the cutting edge of innovation, this collaboration will help us better engage audiences in these markets while highlighting our shared values.”
Gracy Chen, CEO of Bitget, stated: “LaLiga’s forward-thinking vision closely aligns with Bitget’s mission to drive global cryptocurrency adoption. As the sports industry increasingly embraces digital innovation, emerging technologies like Web3 are becoming integrated into sports. Our partnership with LaLiga will accelerate cryptocurrency adoption in sports, creating new opportunities for fans and athletes alike. We believe this collaboration will deliver novel interactive experiences to over one billion people and promote widespread Web3 adoption in emerging markets.”
In September 2024, Bitget marked its sixth anniversary, achieving sustained growth through continuous product optimization and exceptional service, surpassing 45 million users globally. The philosophy of “Make It Count” underpins every Bitget initiative, emphasizing long-term vision, staying true to初心, and relentless daily improvement. This principle complements the partnership with LaLiga, as both parties join forces to explore intersections between cryptocurrency and sports, promoting crypto and Web3 technology adoption in emerging markets. This collaboration not only enhances the global influence of Bitget and LaLiga but also collectively leads the next billion users into a new era of future finance.
