TechFlow news: Aptos Labs has announced a strategic investment in Mereo, aiming to transform how artists connect with fans through an innovative fan engagement platform and address the issue of IP-related asset scalping.
The Mereo platform helps artists identify and reward genuine fans. Fans gain access to real-world assets and enjoy benefits such as early access to merchandise and enhanced live experiences based on their historical engagement. These contributions are recorded on-chain as non-transferable digital assets.
Leveraging Aptos' Digital Asset Standard (DA), Aptos Labs is developing new solutions that use non-transferable tokenized assets to ensure artists can distribute assets directly to loyal fans, preventing resale and scalping.
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