TechFlow news, on December 13, Dr. Ken, founder of Meta MCN, and Sansan, community lead at Huobi HTX, appeared on Huobi's livestream to discuss "How successful KOLs generate massive earnings," diving deep into the influencer economy in the Web3 era. Dr. Ken analyzed that the shift from Web2 to Web3 is an irreversible trend. However, he argued that current attempts by SocialFi and other decentralized applications to drive traffic from Web2 to Web3 are fundamentally flawed, emphasizing that the influencer economy in Web3 cannot exist without the foundational infrastructure built in Web2.
Furthermore, KOLs in the Web3 space must master core knowledge in areas such as fundamentals, technical analysis, and news interpretation. They must also uphold strong ethical standards and a rigorous approach to support the healthy development of the industry. Sansan from Huobi HTX noted that, from the perspective of blockchain's underlying logic, its decentralized network architecture creates a more interactive, transparent, and secure community environment—ideal for the growth of the influencer economy. From a technological standpoint, the emergence of new Web3 applications and technologies will bring fresh narratives to influencer economies, including new profit models and interaction patterns. As Web3 technology matures, KOLs with large fan bases from the Web2 world may join the ecosystem, bringing traffic and driving the prosperity of the Web3 influencer economy.
