TechFlow news, according to sources familiar with the matter, X's advertising revenue for 2023 is expected to be approximately $2.5 billion, a significant decline compared to previous years. The sources said that in each of the first three quarters of this year, X's ad revenue was slightly above $600 million, and the current quarter is expected to perform similarly. By contrast, last year's quarterly ad revenue exceeded $1 billion.
Two sources indicated that advertising revenue currently accounts for 70%-75% of X's total income. This implies that total revenue for 2023 will be around $3.4 billion, including sales from subscriptions and data licensing deals. One of the sources noted that X executives initially aimed for $3 billion in combined ad and subscription revenue in 2023, but actual figures will fall well short of that target. However, as the holiday season has not yet concluded, annual figures are still subject to change. (Jinshi)
