TechFlow news — Binance co-founder He Yi released an open letter emphasizing the need for the Binance team to remain clear-headed amid mounting regulatory pressures and intense market competition. The letter noted that many competitors are not required to adhere to KYC and compliance standards as strictly as Binance, creating unique challenges for the company. He Yi also pointed out that Binance's large scale may have reduced its operational efficiency, and stressed the importance of unity within the team when facing these challenges.
He Yi urged all Binance users to keep the following fundamental principles in mind, regardless of competitors' growth or decline:
1) Build outstanding products that stand out in the market and continuously improve existing offerings. Learn from popular products launched by competitors, focus resources on closing gaps, and leverage the strength of Binance’s large team effectively. As was done previously with futures products, lower-priority initiatives should be managed with efficient resource allocation.
2) Deliver exceptional services—including customer support, compliance, and marketing—to attract more users. Value user and market feedback, carefully assess meaningful insights, and continuously optimize products and operations to build sustainable competitive advantages.
He Yi stated that although Binance is facing a new wave of challenges, it has overcome tough competition multiple times before—and will do so again. She emphasized that every battle is decisive, and the only force capable of defeating Binance is Binance itself. She encouraged the team to objectively analyze strengths and weaknesses, maintain competitiveness, and stay confident in ultimate victory. Binance has won many times before, and this time too, it will win again.
