TechFlow news — On August 4, Bitget announced a one-year partnership with renowned actor and comedian Adam Devine. This cross-industry collaboration will jointly promote the "SetForChange" initiative.
At the heart of the "SetForChange" initiative lies exploration and innovation, embracing a new lifestyle driven by Web3—aligning with Bitget’s previously announced brand transformation strategy to advance intelligent evolution in crypto trading through innovative AI tools.
Partnering with globally recognized and approachable comedian Adam Devine is expected to draw significant attention from Millennials and Gen Z. According to previous research by the Bitget Research Institute, Millennials account for 46% of cryptocurrency enthusiasts and are poised to become a crucial driving force. Bitget aims to contribute to advancing the development of the crypto world.
Gracy Chen, Managing Director at Bitget, said: “Collaborating across industries with entertainers like Adam helps make cryptocurrency and the Web3 world more fun and accessible. Bitget encourages more people to adopt the 'SetForChange' mindset—boldly embracing innovation and leveraging cutting-edge technologies for greater progress.”
