TechFlow news — Web3 marketing platform Sesame Labs has raised $4.5 million in seed funding, co-led by Wing Venture Capital and Patron, with participation from Samsung, DoubleJump, Forte, Moonfire, Twin Ventures, as well as Balaji Srinivasan, CTO of Coinbase and founder of Earn, Robin Chan, co-founder of Fractal, and Ryan Spoon, Chief Marketing Officer of Sorare. The new funds will be used to grow its team, with 80% of the budget allocated to product development.
Sesame Labs’ marketing stack includes an event management platform, advertising network, and customer relationship management tools. It also enables companies to develop targeted marketing campaigns, leverage competitor data, display cross-channel customer insights, and create in-game user engagement rewards through its platform.Original link
