TechFlow news — Binance has announced a partnership with the Recording Academy, becoming the first official cryptocurrency exchange partner in history for the 64th Annual Grammy Awards, Grammy Week events, and the inaugural Recording Academy Honors ceremony. In the coming year, Binance will collaborate with the Recording Academy to bring various Web3 technology solutions and experiences to the organization’s members, events, and other initiatives. Further details of the collaboration will be revealed later.
Panos A. Panay, Co-President of the Recording Academy, said: "The Recording Academy is undergoing continuous transformation to keep pace with the rapidly evolving music industry and meet the needs of a new generation of creators. We look forward to working with innovative partners to explore new opportunities and create groundbreaking experiences for music lovers."
Binance co-founder Yi He stated: "The Recording Academy consistently meets the changing needs of its community—something we deeply relate to at Binance, as we also put people and users first. We're excited and honored to partner with the Recording Academy, aiming to deliver entirely new entertainment experiences through blockchain and other Web3 technologies."
