TechFlow news — FIFA (Fédération Internationale de Football Association) announced on its official website that cryptocurrency exchange Crypto.com has become the official sponsor and exclusive cryptocurrency trading platform partner of the FIFA 2022 Qatar World Cup. The financial terms of the deal were not disclosed.
Crypto.com will activate its sponsorship of the 2022 Qatar World Cup through various initiatives, including offering new and existing users opportunities to watch matches or win exclusive merchandise during the tournament. As previously reported, Crypto.com has invested nearly $1 billion in sponsoring various sports events to boost its global visibility.
Founded in 2016, Crypto.com now provides cryptocurrency trading services to over 10 million customers, with more than 4,000 employees across offices in the Americas, Europe, and Asia. The 2022 FIFA World Cup in Qatar will take place from November 21 to December 18, 2022.
