TechFlow News Cryptocurrency exchange FTX has appointed beauty entrepreneur Lauren Remington Platt as its Head of Global Luxury Partnerships, a newly created role. Platt will leverage existing partnerships to bring cryptocurrency technology into the fashion and luxury industry, including but not limited to payments, luxury authentication, and digital art.
Platt is the founder of beauty company Vensette, which previously established partnerships with brands such as Michael Kors and Vogue, creating makeup and hair styling experiences for professionals.
"We're excited to have Lauren join FTX and lead our next marketing initiative in luxury partnerships. Her extensive experience in fashion and luxury is critical to the next phase of development for our team's partnership and brand focus," said FTX CEO SBF in a statement.
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