TechFlow news, July 16, according to PR Newswire, U.S. permanent capital company ORANGE JUICE (@orangejuice_btc) announced the completion of a $40 million financing round, dedicated to acquiring, improving, and holding U.S. small and medium-sized enterprises long-term, while using Bitcoin as a financial reserve.
The company was founded by core members of ego death capital, including Jeff Booth, Lyn Alden, Nico Lechuga, and Andi Pitt, among others, with Mexican billionaire and Grupo Salinas founder Ricardo Salinas participating as an anchor investor.
Unlike traditional private equity, ORANGE JUICE is not limited by fund cycles and focuses on the long-term operational health of enterprises. Initially, it will acquire stable profitable enterprises with annual cash flows between $1 million and $10 million; business cash flows will be used for reinvestment in acquisitions or to supplement the Bitcoin treasury. The company plans to seek a public listing in the future.
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