TechFlow reports, July 16, according to CoinDesk, Binance is shifting its growth strategy from pure crypto trading to building a payment-centric "super app", offering broader financial services such as stocks and ETFs. The exchange's Head of Spot and Derivatives Shunyet Jan stated that stablecoins are transforming from trading assets into payment and transfer tools, driving this transformation.
Binance launched trading for over 7,000 US stocks and ETFs settled in stablecoins in June, with the product reaching $1 billion in assets in its first month and cumulative trading volume near $3 billion, of which emerging market users contributed over 73%. The platform currently serves over 300 million retail users, with retail and institutional users projected to grow by approximately 7% and 9% respectively in the first half of 2026.
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