TechFlow News, June 18: According to Hong Kong 01, the Investor and Financial Education Council (IFEC) under the Securities and Futures Commission of Hong Kong has conducted follow-up research on its prior behavioral science study of virtual asset investors—specifically examining “heuristics” in investment decision-making. The findings indicate a notable decline among Hong Kong virtual asset investors in herd mentality, the tendency to take on higher risk after realizing gains, and reliance on past experience. Additionally, investors’ tendency to imitate the general public by purchasing specific virtual assets, as well as their inclination to assume greater risk post-gain and dependence on personal past experience, have all decreased.
The study shows that behavioral biases persist among Hong Kong virtual asset investors when making investment decisions: fear of missing out (FOMO) and overconfidence remain widespread, while investors’ reliance on their own intuition and on authoritative figures—including financial influencers—has increased.



