TechFlow News: On March 1, according to X’s official website, the platform updated its Paid Partnerships Policy, explicitly prohibiting paid promotional partnerships across multiple industries—including cryptocurrency. Under this policy, financial products, services, or opportunities (including loans, investment services, cryptocurrency, buy-now-pay-later services, and other finance-related content) are listed as prohibited categories for paid promotional partnerships. Additionally, the policy requires that all paid partnership content must be clearly labeled as commercial in nature within posts—for example, as “Ad” or “Promoted Content”—and must comply with all applicable laws and regulations. Users violating this policy may face enforcement actions, including removal of posts or account suspension.
According to the policy page, X explicitly defines a “paid partnership” as “a third-party brand providing compensation or incentives to users (e.g., influencers or content creators) to promote its products or services,” including scenarios such as receiving free products, monetary or in-kind compensation, or earning commissions via promotional links. The platform notes that these paid partnership policies differ from X’s own advertising policies—content prohibited under paid partnerships may still be permitted in X Ads.
