TechFlow News, February 27: According to The Wall Street Journal, Tools for Humanity—co-founded by Sam Altman—is promoting its “human verification” product, World ID, through partnerships with well-known consumer brands. An Orb device—the company’s signature hardware—has been installed at a Gap store in San Francisco to help visitors obtain a World ID; Visa plans to launch payment cards enabling World ID holders to spend digital assets, including Worldcoin; and Tinder is piloting the identity verification system in Japan.
Trevor Traina, Chief Commercial Officer of Tools for Humanity, stated that the company now intends to rely on collaborations with traditional brands to shoulder most of World ID’s marketing efforts. While the company aims to generate revenue by charging fees each time an application uses World ID to verify human identity, its top priority remains achieving broad adoption. According to company data, nearly 18 million people have obtained a World ID to date, including approximately 1.1 million in North America.
