TechFlow News: On February 18, decentralized SocialFi platform Zora announced the launch of its new Attention Markets platform on Solana, enabling traders to trade trending keywords, topics, hashtags, and trends across the network. Users can create “Trends” before a topic goes viral and track their real-time profit-and-loss status.
Jacob Horne, co-founder of Zora, stated that launching a Trend currently requires 1 SOL to curb spam. While Trends themselves do not offer creator rewards, Pairs created under a Trend are eligible for creator incentives.
Additionally, according to a job posting released by Zora, the company is seeking an “Attention Economist” to monitor cultural shifts on platforms such as TikTok, Instagram Reels, YouTube Shorts, and X to predict the next wave of trends.
