TechFlow news — On January 16, U.S.-listed Ethereum-treasury company Bitmine Immersion (BMNR) announced a $200 million investment into Beast Industries, the holding company behind MrBeast ("the world's biggest online influencer"). BMNR currently holds approximately 4.16 million ETH, making it one of the largest Ethereum corporate treasuries globally, while MrBeast has 461 million followers on YouTube and is widely regarded as a benchmark for commercializing digital traffic.
Tom Lee, Chairman of BMNR and renowned analyst, expressed optimism about the synergies between the “influencer ecosystem + DeFi,” and expects Bitcoin and Ethereum to reach new all-time highs by 2026.
BiyaPay analysts believe this partnership marks a growing trend of crypto capital penetrating real traffic gateways, with convergence between content platforms and financial products likely becoming a key narrative in the next phase. For users, BiyaPay supports using USDT for trading U.S. stocks, Hong Kong stocks, options, and cryptocurrencies, helping investors capture cross-market opportunities driven by such integrations.
