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TechFlow news, November 20 — According to Bloomberg, Swiss precious metals giant MKS PAMP SA is reviving its gold token project to capitalize on growing market interest in digital gold. The company previously attempted a similar digital gold product around 2019 but ultimately failed. The firm said rising demand for gold trading—from cryptocurrency investors to institutional funds—is driving the relaunch of its digital asset initiative.
According to Bloomberg, Swiss precious metals giant MKS PAMP SA is restarting its gold token project to capitalize on growing market interest in digital gold. The company previously attempted a similar digital gold product around 2019 but ultimately failed. The firm said increasing demand for gold trading—from cryptocurrency investors to institutional funds—has prompted it to revive its digital asset initiative.
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