TechFlow news, November 7 — Bitget announced the appointment of Ignacio Aguirre Franco as Chief Marketing Officer (CMO). With over fifteen years of experience in technology, fintech, and blockchain, Ignacio has held senior positions at leading international companies including Adobe, SAP, Scorechain, and Xapo Bank, and brings extensive expertise in global brand management and user growth.
In his role as CMO, Ignacio will focus on advancing Bitget’s Universal Exchange (UEX) vision, driving seamless integration across CeFi, DeFi, and TradFi ecosystems to build a diversified financial ecosystem enabling users to “buy all global assets in one place.” He will also lead global branding strategy, enhance user engagement, refine product storytelling, and accelerate the adoption of innovative offerings such as Bitget’s on-chain trading, stock contracts, and GetAgent, providing critical momentum toward the company’s goal of surpassing 150 million users by 2026.
