TechFlow news, October 25 — According to Reuters, Ferrari recently announced it will launch a digital token called "Token Ferrari 499P." The token will be used to auction the Ferrari 499P race car, which has won the 24 Hours of Le Mans three times in succession.
The initiative is being carried out in partnership with Italian fintech company Conio and primarily targets members of its "Hyperclub," a group composed of 100 top-tier clients passionate about endurance racing who can trade and bid on race car models.
The token is expected to debut at the start of the 2027 World Endurance Championship season, and Conio is applying for licensing under the European Union's new crypto regulations.
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