TechFlow, Sept 29 — Fitness equipment retailer Fitell Corporation (Nasdaq: FTEL) today announced plans to add the PUMP token from the Solana ecosystem to its corporate treasury. PUMP is the native token of the launch platform Pump.fun, featuring revenue buybacks and token burning mechanisms. Fitell CEO Sam Lu stated that this move will strengthen the company's ties with the Solana community, and the company also plans to explore blockchain-based loyalty programs on Solana, while considering adopting digital assets such as USDC and Worldcoin.
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