A Deep Dive into Avocado Guild: What Sets This Record-Breaking P2E Guild Apart?
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A Deep Dive into Avocado Guild: What Sets This Record-Breaking P2E Guild Apart?
The reason AG guild members are so cohesive is that long before officially becoming a DAO, AG had already been operating the guild as a mutually beneficial and altruistic DAO community.
Navigating Web3 tides with focused insights
Author: Ping
Recently, several blockchain gaming guilds have launched DAO tokens, such as the well-known Yield Guild Games, Crypto Gaming United, GuildFi, Merit Circle, and Good Games Guild. This article provides a comprehensive analysis of Avocado Guild, which is set to conduct a Token Launch Auction on December 27. We explore how it achieved the largest fundraising amount among gaming guilds, its advantages and disadvantages compared to other guilds, and why Avocado Guild’s core philosophy—mutual aid and altruism in line with DAO principles—and its strong offline community operations may enable it to stand out.
Project Overview
Avocado Guild (AVG), founded in early July this year, is now transitioning into a full-fledged DAO organization. The guild's core operation centers around Axie Infinity’s Scholarship Program—the leading play-to-earn (P2E) blockchain game—where it offers free access to funded accounts for scholarship players (scholars), along with educational training on blockchain gaming strategies. Through this model, scholars and the guild jointly earn substantial in-game rewards in SLP (Smooth Love Potion).
Since July, AVG has earned over 73 million SLP and recruited more than 10,000 scholars, making it the largest blockchain gaming guild by membership size.
At the end of November, Avocado Guild completed its Series A funding round, attracting significant institutional interest and securing $18 million—the largest single investment raised by any P2E gaming guild to date.
The round was co-led by Animoca Brands, a leader in blockchain gaming, and QCN, a Singapore-based blockchain advisory venture firm founded by Sherwin Lee, a key advisor to the team. It also drew investments from multiple Tier-1 institutions including Binance, Solana Ventures, Polygon Studios, #Hashed, Three Arrows Capital, and traditional private equity firm Golden Tree Asset Management from New York. The investor base spans East Asia to North America.
Core Team Members
Brendan Wong, founder of Avocado Guild, previously led a major World of Warcraft guild and co-founded Snowpak, a startup in ski tourism. Another core member, David Shi, also worked at Snowpak. Community operations are primarily managed by Sunny Huang. Co-founder Jack Teoh brings extensive experience in traditional startup investing, while Sherwin Lee, a core advisor, is the founder of QCP Soteria Node, a Singapore-based blockchain venture and legal advisory firm. Additionally, the guild heavily relies on local community leaders across Southeast Asia to manage grassroots communities in Indonesia and the Philippines.
The team excels in operational expertise, reflecting AVG’s greatest strength: exceptionally strong community cohesion. However, a notable weakness is the lack of technically skilled developers within the core team. How AVG will manage increasingly complex DAO assets and develop its own DAO tools or DeFi functionalities remains to be seen.
Scholarship Program
Like most gaming guilds, Avocado Guild began with Axie Infinity, but different guilds operate their Scholarship Programs differently. Some follow the traditional gold-farming studio model, hiring managers to supervise hourly workers grinding mechanically. Others, like Yield Guild Games, use a revenue-sharing model (70% to player, 20% to manager, 10% to guild) to create strong economic incentives. Avocado Guild’s approach stands apart.
Avocado Guild uses a 50%-50% profit-sharing model between scholar and guild—lower than the 60–70% typically offered by other guilds (according to Axie Scholarship List & Tracker | CoinGecko). Despite this, AVG has not faced scholar attrition. Before its late-November funding round, it already had over 7,000 scholars, and recently expanded to over 10,000 within just one month.
Recruitment for the Scholarship Program focuses on the Philippines and Indonesia, carried out by local community leaders who screen applicants based on cultural fit. Basic English proficiency is required, as English is the official language of the guild—helping reduce regional linguistic barriers and strengthen a unified sense of belonging among members.
A Mutual-Aid Oriented DAO
The reason AG members exhibit such strong loyalty is that even before formally becoming a DAO, Avocado Guild operated like a mutually supportive, altruistic community. There is no rigid hierarchical structure, nor does it replicate YGG’s model of creating high-income managerial roles through profit-sharing. Instead, contributors are recognized as peers across various roles—not just top-performing scholars who generate the most SLP.
The guild regularly hosts online and offline community events that encourage diverse forms of contribution and mutual assistance, fostering a positive, cooperative environment where members educate and uplift each other. On multiple occasions, local communities have mobilized guild resources to support members facing emergencies, demonstrating a fully empowered decentralized autonomous organization in practice.
Guild Publications
Avocado Guild publishes a monthly newsletter featuring content similar to those issued by volunteer and charitable organizations—sometimes even more heartfelt. Each issue highlights rankings of top earners and features stories about members whose economic and personal lives have been significantly improved through the guild’s support. It also showcases members’ philanthropic actions, consistently reinforcing and reactivating the guild’s communal spirit. This creates an organizational culture that transcends pure financial motivation and emphasizes community contribution.
Play for Education, Prosperity, and Empowerment
While most P2E guilds emphasize playing to earn money, Avocado Guild promotes motivations beyond economic value—playing for education, prosperity, and empowerment. Beyond enabling financial stability, the guild educates members in language skills and blockchain knowledge, deepening their understanding of decentralized finance ecosystems. Being a scholar in Avocado Guild isn’t merely a job—it’s a path to self-empowerment, where every member can contribute their strengths, find purpose, and grow within the community.
At this point, you might wonder: if the guild operates like a nonprofit, what benefit does this offer external investors? Below are several key points:
Higher Revenue Share for the DAO
Due to its mission-driven culture, Avocado Guild members accept less favorable revenue splits, allowing the DAO to retain a larger share of earnings compared to other guilds.
Stable, Long-Term Income
Scholars are more intrinsically motivated—since contributing to the community is part of their purpose—they’re less sensitive to fluctuations in income and more likely to remain active long-term, providing consistent returns to the DAO.
Long-Term Positive Impact
By recognizing scholars as individuals with multifaceted potential rather than mere earning machines, AVG fosters deeper loyalty and sustained engagement, benefiting the DAO’s long-term growth.
Ability to Organize Players Offline
One major challenge for blockchain gaming guilds is recruiting large numbers of players who cannot be directly supervised yet remain trustworthy—players who won’t steal guild-owned accounts. Avocado Guild’s strong organizational culture and positive reputation make it easier to attract reliable candidates. Its ability to onboard over 3,000 qualified scholars in just one month is a clear testament to this advantage.
Necessary Transition: DAO Transformation and New Project Expansion
It’s widely known that Axie Infinity’s earning potential has been steadily declining, reducing the profitability of SLP farming. Like YGG, Avocado Guild must evolve—raising funds, issuing a DAO token, expanding capital, and diversifying into new projects.
On Avocado Guild DAO’s official website, partnered games fall into two categories:
Actual Investments / Partnerships: Thetan Arena (investment undisclosed), Big Time ($0.5M USD)
Strategic Promotion Partnerships: Revv Racing, Demole, CyBall, Elpis Battle, Sipher
Core Operations and Revenue Model
Core Operations of AG DAO:
1. Invest in NFT assets across various games, establishing a revenue-generating scholarship NFT lending system
2. Provide community support to DAO members, including game guides and emergency aid
3. Host online and offline community events
4. Develop Game-Agnostic Scholarship Technology to optimize guild revenue
5. Invest in NFT platforms or projects beneficial to the guild
6. Directly invest in blockchain gaming projects
Revenue Model of AG DAO:
1. Revenue share from scholar earnings
2. Appreciation of NFTs and other crypto assets
3. Partnership opportunities leveraging AG’s brand and traffic
4. Crypto asset management
Future Plans:
1. Integrate with partner games, analytics firms, and DeFi projects to evolve into an incubator
2. Collaborate with physical businesses to enable online-offline currency conversion and payments
Avocado Guild DAO Token $AVG – Use Cases
1. Reward community contributors, replacing the current use of $SLP within AG
2. Serve as staking and airdrop rewards
3. Enable voting on DAO fund allocation
4. Stake in different vaults to earn tiered rewards
5. Participate in liquidity mining
$AVG Reference Valuation
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Tokenomics
The combined allocation for team and advisors is 29.75%, which is relatively high. However, these tokens are subject to a one-year lock-up period, so they won’t impact market circulation initially. At launch, only the TLA (Token Launch Auction) portion will be available. Some ecosystem rewards will gradually unlock and be airdropped to contributors over four years. Short-term market pricing will largely reflect the TLA price.
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$AVG Token Launch Auction
$AVG adopts a Token Launch Auction (TLA) for its initial distribution—a permissionless model requiring no KYC or eligibility checks, open to anyone. It operates similarly to a liquidity pool auction: the price starts at 1.43 and rises when someone buys; if no purchases occur, it decreases over time until the auction ends.
Time: December 27, 8:00 PM Beijing Time
Platform: Copper Launch
Duration: Five days
Starting Price: 1.43
Ending Price: 0.08
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Other Guild Tokens
$YGG (Yield Guild Games)
As a venture-focused guild, YGG maintains a dominant position in NFT and crypto assets. Other guilds cannot easily challenge its first-mover advantage, making direct price comparisons difficult.
$CGU (Crypto Gaming United)
Like AG, CGU originated as an Axie-dedicated guild. It conducted an IEO in mid-October at $0.25 and currently trades between $1.9 and $3.
$GF (GuildFi)
Its TLA price (excluding ETH gas fees) averaged $3–4. It launched during the December market crash and briefly halved in value, now trading between $1.5 and $3.
Conclusion
In summary, Avocado Guild is undoubtedly a highly successful gaming guild. Its primary strengths lie in its large yet tightly-knit community and cohesive culture, with proven success in both online and offline community building unmatched by other guilds.
However, a clear drawback is its continued heavy reliance on Axie Infinity, with no proven track record in other games yet. Moreover, whether it can successfully transform into a venture-capital-minded entity and effectively deploy its substantial capital remains a critical question.
AG’s strategy of prioritizing unity and mutual support over individual performance, and leveraging scale as a competitive edge, remains untested in other gaming environments. Nevertheless, I believe a guild that values diverse contributions and empowers every member will possess greater adaptability and longevity.
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