Chillhouse, the Sole Rising Star: The Past and Present of the "Web3 Meme Enthusiast"
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Chillhouse, the Sole Rising Star: The Past and Present of the "Web3 Meme Enthusiast"
How did it bring together Base, pump.fun, and Solana on the same stage?
Navigating Web3 tides with focused insightsBy: Cookie
Solana memes, long dormant, haven't seen such excitement in a way we could never have imagined—Jesse Pollak, head of Base protocol; renowned crypto KOL Cobie; Solana founder Toly; and pump.fun founder alon, all clashing abstractly over one Solana meme coin. The involvement of the Base camp especially feels like "breaking a taboo," catching players completely off guard amid today's fiercely competitive multi-chain landscape.
This Solana meme coin is $chillhouse. It’s not new—at six months old since launching successfully from pump.fun, Chillhouse has been a key meme coin within the pump.fun ecosystem. So what kind of coin is it? What enabled it to spark this cross-camp “meme abstraction show”?
Chillguy+House=Chillhouse
Chillhouse’s original inspiration came exactly from this section’s title: “Chillguy+House=Chillhouse.” Yes, initially, Chillhouse was positioned purely as a “Frankenstein monster.”
Though a “Frankenstein,” it possessed the rare Web3 meme quality of rebellious satire. Chillguy had an explosive run during last year’s meme bull market but eventually received a legal warning from Phillip Banks, the original artist behind the Chillguy character.
This formed half of Chillhouse’s origin—“the creator of Chillguy isn’t actually a chill person.”
The other half stems from $House, the Solana meme coin that briefly shone after Trump’s token cooled down. In late April, $House rode on the global anxiety of youth unable to afford housing with its slogan “1 $House = 1 USD,” peaking at a $120 million market cap.
During $House’s rise, a new “version god” emerged: Fapital. Fapital runs a group chat called “Fapital Club,” where @VERYKOOLLUKEY, the deployer of Chillhouse, asked:
“What if we launched Chillhouse?”
Other members found the idea intriguing. Eventually, @0xRacist created the “Frankenstein” design—a Chillguy with a house for a head.
Half a year later, this idea has generated nearly $169,000 in creator revenue. A simple idea—creating a meme coin—earned over one million RMB, truly showcasing the magic of Web3.
This creator revenue has accumulated since July 20th, when @RiccoRosas took over operation of the Chillhouse official Twitter account, redirecting revenue to himself by the end of July. Thus, Chillhouse stands as the most successful case under pump.fun’s revised creator revenue model, ensuring long-term meme coin sustainability.
Before retracing Chillhouse’s journey, let me add this: in the market’s darkest moments often lie opportunity. Six months later, as I write this, Chillhouse and neet have become the “twin stars” of the pump.fun ecosystem—both tied to Fapital—one born directly from its group chat, the other recognized by Fapital very early on.
The “twin stars” on pump.fun’s homepage
Fapital’s endorsement is never verbose. Scrolling through his tweets, you’ll find he sometimes disappears, then returns cracking jokes—even ones unrelated to crypto. Those unfamiliar with pump.fun’s ecosystem might not even know who he is. In a way, Chinese-speaking players persistently active in pump.fun, overcoming language and cultural barriers, have gained informational advantages through their dedication.
Other meme coins recognized in the pump.fun ecosystem, like $USDUC and $tokabu, also began growing slowly from five months ago—the low point for both pump.fun and the broader Solana meme space.
Of course, growth wasn’t smooth sailing.
The Growth Journey
Chillhouse’s start was undeniably strong. Within a week of launch, its market cap briefly surpassed $10 million. @json1444, now pump.fun’s Chief Content Officer, mentioned Chillhouse in its first week.
Chillhouse’s community also stood out. After successful token launch, members enthusiastically created absurd, imaginative memes—not confined to $chillguy or $House themes, but wildly abstract.
The community scored its first major win at the end of May. Members spontaneously spammed major KOLs with identical DMs: “Thoughts on chillhouse? 怎么看 Chillhouse?”
This “text bombing” eventually pulled Ansem into the joke. “Thoughts on chillhouse?” became a Solana ecosystem meme. Today, seeing random “Thoughts?” pop up in comment sections reflects this meme’s abbreviated form. It wasn’t really asking KOLs’ opinions on Chillhouse—it was more of a “pesky” attention-grabbing gag, like when my friend asks about the weather and I blurt out, “How do you see Chillhouse?”—regardless of context or audience.
Eventually, the meme even drew out pump.fun founder alon:
Leveraging this meme, Chillhouse quickly attracted interactions from bigger KOLs. @based16z playfully referenced Chillhouse: “Hyperliquid cut KOL budgets—Chillhouse team, I’ll contact you.” Chillhouse seized the moment: “Can you help arrange an interview with threadguy?” This prompted threadguy’s reply: “How much?”
Afterward, $chillhouse entered its first major upward surge, hitting a record high near $30 million market cap by late June. By then, Chillhouse was impossible to ignore in the Solana meme scene—not just due to organic trolling on Twitter, but also frequent appearances in mitch’s Telegram channel and rasmr’s live streams.
In rasmr’s streams, Chillhouse kept appearing—sometimes asking random people “Thoughts on chillhouse?” in real life, sometimes hosts wearing Chillhouse hats during other segments. Chillhouse also popped up in other top pump.fun livestreams, like Based DD
Chillhouse had cemented its place, but prices can’t rise forever. After nearing $30 million, Chillhouse entered its first sharp correction, dropping roughly 75% over 12 days.
Subsequent price movements lacked clear catalysts, making it a “painful process”—the community remained active, content stayed high-quality, but short-term hype and attention couldn’t linger on a new meme coin forever. Like Ethereum’s SPX/Mog/BITCOIN memes tested by prolonged consensus, Chillhouse too faced this unavoidable trial.
During this period, Chillhouse launched an NFT series called “Lil Chillers,” whose floor price briefly exceeded 7 SOL, demonstrating its influence. Currently, the series’ floor sits around 1.1 SOL.
But before discussing the recent “all-star gathering,” let’s address one question:
What exactly is pump.fun founder alon’s stance toward Chillhouse? If he likes it, why hasn’t Glass Full Foundation (GFF), pump.fun’s token support fund, bought into it?
I believe this is intentional. First, over recent months, pump.fun has changed its Twitter banner several times, each featuring meme coins it supports—and Chillhouse has never been left out.
Second, scanning alon’s tweets, one might initially sense tension between him and Chillhouse:
alon: “Organic tokens (meaning community-driven growth without KOL reliance or manipulation) in the pump.fun ecosystem will have big news, but Chillhouse isn’t organic”
alon: “Can you remove Chillhouse from the chart?”
But Chillhouse’s essence is that of a schizophrenic, brain-dead kid. Alon’s “disdain” and GFF’s non-investment are actually a unique form of CP.
It’s almost as if alon treats Chillhouse like a little Jack Ma.
All-Star Abstraction Show
Chillhouse hit a new all-time high yesterday, briefly surpassing $30 million—up about ninefold from its bottom four days prior.
The reason? That mind-blowing “all-star abstraction show.” Why do people think it’s more than just luck? Let’s reconstruct the timeline.
On October 21, Coinbase acquired UpOnly NFT from Cobie for $25 million. Coinbase CEO Brian Armstrong confirmed the purchase, stating: “Holders of this ticket (NFT) can force Cobie and Ledger Status to perform like monkeys, recording eight episodes of ‘Up Only TV.’ This ticket grants no sponsorship rights, and we reserve the right to call you a ‘fool who bought this crap’ or completely ignore you—without mentioning you once during the entire eight-episode series. Guests are chosen by us, but if we find you interesting, we might consider your suggestions.”
UpOnly TV, hosted by Cobie, ended in December 2022 primarily because the FTX collapse caused HBO to cancel its TV deal. Originally sold to HBO in December 2021, the show was terminated in December 2022 post-FTX. The final episode was uploaded to YouTube shortly after FTX collapsed.
Cobie minted the NFT titled “ADMISSION: 1 SEASON OF UP ONLY TV” in May this year. Facing Twitter demands to revive UpOnly TV, Cobie resisted, arguing people only wanted the 2021 bull market madness back, not the show itself. When commenters claimed Cobie underestimated his industry impact, he fired back:
“You claim I can recreate 2021’s vibe with a crypto podcast that at its peak was only 1/10th the size of The Moon Carl, Bitboy, or CryptoManRan. That’s simply not reality. The only way to bring back 2021 is fixing market structure, not commentary. Doing Echo right has 100x more impact than making a podcast for this purpose.”
Cobie then listed the NFT on OpenSea for 10,000 ETH. On October 7, he lowered the price to 5,000 ETH.
On October 10, Cobie moved the NFT to Manifold, pricing it at 25 million $USDC.
On October 21, Coinbase actually paid that amount to buy the NFT—and simultaneously spent $375 million acquiring Echo, Cobie’s startup project, which he considers far more meaningful than the podcast.
On October 22, alon retweeted a 2015 post by Cobie: “In this sinful life, all I need is myself and my Pump team.” Alon added: “That’s what I’m doing now.”
Since Cobie’s return was hot news, few noticed alon’s tweet—after all, alon is a well-known Twitter surfer.
On October 25, Chillhouse’s official Twitter continued its usual chaotic tone: “F*** you Jesse Pollak, f*** you Base.”
To everyone’s surprise, the tweet actually drew Jesse in: “Bounce back.” Then Cobie joined the fray in comments: “WTF, let me teach you how to properly reply to nonsense like this.” Chillhouse kept going: “Cobie, you’re trash too.” Cobie responded: “Kid, you’re in trouble once Coinbase comms approves my fire.”
A quick aside: this wasn’t Jesse’s first encounter with Chillhouse. Back in July, Chillhouse’s usual antics already reached Jesse:
Chillhouse: “Hey Jesse, give us 1 BTC and we’ll bridge to Base.” Jesse: “We welcome you with open arms.” As for money? Heh, I won’t give it
Back to the timeline. After drawing Jesse and Cobie, Chillhouse “pressed forward”:
Chillhouse: “Cobie, bring me and Jesse onto UpOnly TV so we can resolve this civilly.” Cobie: “OK, sounds good.”
On October 26, Chillhouse posted: “I’m gonna bridge to Base, yo.”
Hours later, Chillhouse tagged Cobie: “Cobie’s too active in Chillhouse’s Telegram chat.” Cobie then shared a text screenshot with Coinbase CEO Brian Armstrong, who said he loved the “Chilled House” joke and suggested Cobie tweet: “What’s under Chilled House? BASEment! Base belongs to everyone!” Cobie said he wouldn’t post it, but Brian told him to check with Jesse.
Minutes later, Jesse actually tweeted it:
On the evening of October 26, Chillhouse made the news feed on pump.fun’s mobile app. The headline: “Chillhouse sleeps with Base then rugs again”—a highly abstract title summarizing Chillhouse’s interaction with the Base camp.
pump.fun’s official Twitter added: “Chillhouse, if you see this news, it’s never too late to come back.”
On October 27, Chillhouse’s daily chaos: “F*** you Toly, f*** you Mert (Helius CEO), f*** you Solana Foundation.”
This drew out Toly: “Reject modernization, return to Boden, Biden makes a comeback in 2028.” Chillhouse replied: “What era are you living in, bro?”
Then Chillhouse released a funny video: originally hanging out daily with alon, alon disappears, Jesse appears and wins Chillhouse’s heart, then alon tries texting to reconcile but Chillhouse is already with Jesse and Cobie.
Then alon showed up, immediately going nuclear: “F*** you Chillhouse.” Chillhouse replied: “Still missing out?” Alon responded with an image saying “I don’t want to play with you anymore.”
With that, the timeline is complete. Chillhouse single-handedly triggered interactions among Base, Solana, and pump.fun—an incredible “all-star abstraction show.”
Just as x402 protocol went viral and everyone assumed Base would push hard, Base’s leaders instead engaged with a Solana meme coin. Combined with alon’s earlier tweet, the timeline sparks speculation—is this really just coincidence?
Jesse’s public purchase of a basket of Solana meme coins on October 26 further fuels these suspicions. That day, Jesse tweeted: “I love trenches and trolls.” When asked if he held the Solana meme coin $troll, he replied: “Now I do,” attaching his Solana address.
On-chain data shows Jesse purchased these Solana meme coins: $chillhouse, $troll, $neet, $trencher, $house, $tokabu, and $chillguy.
So what is Jesse’s real intent? Setting aside speculation and relying solely on public tweets, Jesse seems focused on attracting high-quality meme communities and devs from Solana. Consider this tweet: while Chillhouse is joking around, Jesse seriously posts Base’s cross-chain bridge GitHub page in the replies:
Conclusion
Regardless of whether there’s a brewing “big announcement,” Chillhouse’s influence has clearly risen, refocusing attention on Solana and pump.fun meme coins.
This persistent chaotic style has sharpened Chillhouse’s identity—it’s no longer just the early “Frankenstein” jokester, but through consistent effort, has established itself as a “Web3 fun guy,” perfectly embodying Web3 meme culture’s wild, countercultural spirit.
Whenever something happens in Web3, people now think of this Chillguy with a house on his head, trying to tag him to come clown around and showcase humor. At this point, Chillhouse’s significance transcends Chillguy—it was born from “stitching together,” yet evolved into a native meme icon of the community. Unlike Chillguy, a simple IP transplant created for hype, Chillhouse now carries the joy and emotions of this circle.
Though Solana’s meme market no longer has last year’s glory, the past six months of sifting have revealed meme coins capable of rivaling Ethereum’s greats in quality and positioning—this is Solana’s progress. Community and culture are forming. Truly great meme coins should withstand time. A chain must first produce long-standing, sustainably proven meme coins before players truly feel belonging—“P soldiers” gradually transforming into the next wave of “diamond hands.”
While Solana’s top meme coins still lag far behind Ethereum’s stars in market cap, fail to match Solana’s veteran meme coins, and haven’t reached last year’s successive highs, I’ve never felt these new coins were “born at the wrong time.”
Because truly great meme coins will create their own era.
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