Sapce Recap | Seeing Through the "Sell the Conference" Myth, Uncovering the Value Game Behind Token 2049
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Sapce Recap | Seeing Through the "Sell the Conference" Myth, Uncovering the Value Game Behind Token 2049
Looking beyond short-term price fluctuations, witness the long-term value creation of the TRON ecosystem.
Navigating Web3 tides with focused insightsWhenever major blockchain industry events like Token2049 approach, the so-called "sell-the-news" curse looms like a sword of Damocles, putting every holder on high alert.
From equities to cryptocurrencies, this phenomenon has seemingly become a shared cross-market memory. As agendas for policy summits and industry forums are gradually released, market capital often opts to wait and see—or even cash out early—as if the conferences themselves have become triggers for price volatility.
In stark contrast to the "sell-the-news" trend, mainstream blockchain projects actively participate, viewing these events as prime stages to showcase strength and expand collaborations. For project teams, conferences may be both a "risk window" and an "opportunity starting point."
So, is "sell-the-news" a market coincidence or an inevitable pattern? How do capital flows and ecosystem narratives during conferences jointly influence market movements? Understanding the rhythm may be the real question at hand. This episode of Space invited multiple industry KOLs to deeply explore the complex relationship between crypto markets and industry conferences, uncovering the essence behind the phenomena. Below is a recap of the highlights from this Space session.
Sell-the-news: Market Coincidence or Inevitable Pattern?
Crypto.0824 believes the "sell-the-news" phenomenon is largely an accumulation of psychological effects. "Just like the stock market saying 'May slump, June collapse, July rebound,' it’s not a scientific law, but once everyone believes it, it becomes true." He highlighted the key mechanism: "Before conferences, everyone says the market will fall, so many pull out early to avoid risk, and then it actually drops." However, he also noted this pattern isn’t unbreakable: "During Bitcoin’s bull run in 2021, major figures released positive news one after another at conferences, and the market kept rising."
Crypto995 analyzed this psychological mechanism from a more professional perspective: "It's similar to traditional finance’s 'buy the rumor, sell the news.' Positive news is often hyped in advance, and prices already reflect expectations. By the time the conference arrives, investors fear the good news is fully priced in and choose to take profits."
Despite differing viewpoints,guests seemed to reach a consensus: "sell-the-news" is not a market ironclad rule. Crypto995 pointed out: "If you zoom out, what really drives the market is the macro environment." Mr. Mi also believes: "When liquidity is ample, there's no necessary link between conferences and price swings."
MoonCardHand offered an apt analogy in later discussion: "Conferences are like megaphones for narratives—they don’t create market moves, but amplify them." This amplification effect concentrates existing market sentiment at specific moments. Markets don’t simply repeat history, but they always move to similar rhythms. Understanding the mechanisms behind the "sell-the-news" phenomenon might help us make more rational decisions when the next industry event arrives.
Capital博弈 under Conference Narratives and TRON's Ecosystem Strategy
While market participants continue debating the "sell-the-news" phenomenon, industry leaders remain actively engaged in global dialogues. During this year’s Token 2049 conference, TRON participated as a core player, deeply involved in various conference programs. Through keynote speeches, ecosystem events, and side meetings, TRON showcased its technological progress and ecosystem strategy to the global market. This active engagement clearly signals:for projects truly committed to long-term development, industry conferences are no longer mere amplifiers of short-term sentiment, but strategic opportunities for ecosystem growth.
TRON brought tangible ecosystem achievements to this conference, maintaining among the highest daily transaction volumes in the industry, with TRC-20 USDT issuance consistently capturing nearly half of the market share.Financially, TRONSCAN data shows that over the past year, TRON ecosystem protocols generated over $3.61 billion in total revenue, achieving nearly $1 billion in revenue for two consecutive quarters in the first half of 2025—a record high, providing the most compelling evidence of its ecosystem and technical strength.
Notably, five key projects within the TRON ecosystem—SunPump, JUST, APENFT, BitTorrent, and WINkLink—made collective appearances at the event, covering critical sectors including DeFi, Meme, NFT, cross-chain infrastructure, decentralized storage, and oracles. This coordinated showcase not only reflects the vibrancy of TRON’s ecosystem but also sends a clear message to the market: genuine ecosystem value stems from multi-layered, cross-domain协同发展.
HashWhale mentioned during the discussion: "After the conference, the market enters a 'trend filtering phase.' Only sectors with real-world applications and technological moats can survive cyclical fluctuations and achieve sustained growth." The multiple ecosystem projects highlighted by TRON precisely embody this characteristic.
Through its series of actions during the conference, the TRON ecosystem not only demonstrated technical strength but also built extensive partnerships. The impact of these efforts may not be immediately visible post-event, but they plant seeds for future value growth.
As MoonCardHand put it: "We must ask ourselves: Is what was announced at the conference just hype, or does it generate real revenue or cash flow?" The TRON ecosystem answered through action——real value creation requires time to validate, not just fleeting spotlight during conferences.
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