2024 South Korea Cryptocurrency Individual Investor Trends Report
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2024 South Korea Cryptocurrency Individual Investor Trends Report
About 75% of cryptocurrency investors in South Korea are optimistic about the 2025 Bitcoin price, with a common expectation that it will surpass 150 million Korean won.
Navigating Web3 tides with focused insightsAuthor: Declan Kim
Key Takeaways
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Following the 2024 cryptocurrency market rally, approximately 33% of new investors in South Korea’s crypto market are newcomers. Among them, those who have invested for less than six months were primarily influenced by news of Trump's election victory, while those investing between six months to a year were mainly attracted by the approval of spot Bitcoin ETFs.
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There is strong market anticipation regarding the U.S. government potentially classifying Bitcoin as a strategic asset and the prospect of crypto-friendly policies under the Trump administration. For 2025, Bitcoin is viewed as the most anticipated crypto asset.
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Although South Korean investors remain unfamiliar with decentralized exchanges, over half now invest in meme coins—largely due to centralized exchanges actively listing such tokens. As of February 2025, Bithumb has listed 16 meme coins including $DOGE, $TRUMP, and $PENGU, significantly outpacing Upbit’s 6 listings.
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About 75% of cryptocurrency investors in South Korea hold an optimistic outlook on Bitcoin’s price in 2025, with widespread expectations that it will surpass 150 million Korean won.
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