$SHELL oversubscribed 40x, it's time to understand MyShell's products and token economics
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$SHELL oversubscribed 40x, it's time to understand MyShell's products and token economics
Will MyShell's emergence reignite the popularity of AI Agents on BSC?
Navigating Web3 tides with focused insightsBy: TechFlow
Today’s spotlight is on MyShell’s token $SHELL.
Following CZ’s return and the rising momentum of BSC-chain memes, today’s $SHELL token IDO on Binance Wallet and Pancakeswap has also drawn significant attention and real capital inflow.
With the sale structured to raise 800,000 USD worth of BNB by issuing 40 million $SHELL tokens—representing 4% of the total supply—the IDO has already been oversubscribed nearly 42x as of press time, clearly reflecting strong market participation.
Meanwhile, social media discussions are visibly increasing at a rapid pace.
The real reason behind such enthusiasm lies in the foreseeable "easy money" effect.
If 4% of $SHELL tokens raised 800,000 USD, then the implied valuation for the entire $SHELL token during this IDO stands at just 20 million USD. According to estimates by KOL @EnHeng456, data shows that MyShell's three public funding rounds have already totaled 16 million USD, suggesting the post-money valuation from the last round should be between 150–300 million USD.
In other words, theoretically, participating means guaranteed profit.
More importantly, MyShell is not just another empty AI meme project. Its current product platform already enables users to create new AI Agents and tokenize them.
Given Virtuals’ rapid rise and the ongoing reshuffling within the AI Agent sector—alongside signs that Binance may be actively supporting the BSC ecosystem—could MyShell reignite AI Agent fever on BSC?
Under this anticipation, if you’re rushing in blindly without fully understanding what MyShell actually does, here’s a detailed breakdown of its products and features to help you make informed decisions ahead of time.
Your AI Toolkit and Marketplace
There’s already plenty of information available about MyShell, but most of it focuses on high-level AI narratives and technical aspects, making it hard to grasp intuitively.
If you’ve recently been bombarded with DeepSeek-related news and have tried interacting with it, consider shifting to an average user’s perspective and take a look at what MyShell’s final interface actually looks like.
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Chat Interface Integrated with Mainstream AI Models
Upon opening MyShell’s product page, one of its core functions becomes immediately apparent: AI-powered chat conversations, something you’re likely already familiar with.
A key advantage is that MyShell has already integrated multiple mainstream AI models, including GPT, Claude, and the recently popular Deepseek.
You can simply type text into the chat window to start a conversation—just like any other AI chat interface, with almost zero learning curve. It doesn’t even feel like a Web3 product at first glance. However, note that each conversation consumes a certain amount of credits.
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AI Tool Marketplace
Beyond chatting with major AI models, you can also interact with AI Agents created by others on MyShell, each offering distinct functionalities and use cases.
For example, if you want to transform a photo into the visual style of GTA games, you can select the GTA Filter tool, upload an image in the chat window, and it will instantly convert your photo into GTA-style artwork.
There are many similar tools across various domains designed to boost productivity—such as SEO optimization, IELTS preparation, article writing, and code editing. You can think of it simply as the built-in store feature in GPT.
Official data indicates that over 200,000 AI agents have already been deployed on the platform, with the ecosystem rapidly expanding.
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Creator Studio: Modularly Build Your Own AI Agent
If you’d like to create your own AI Agent, MyShell offers a Creator Studio function for exactly that purpose.
Unlike casual or experimental AI Agent builders, MyShell’s component library is relatively robust.
Typically, building an AI Agent involves calling upon existing large models and functional modules. MyShell has already integrated over 100 mainstream open- and closed-source models. Additionally, it has developed several proprietary open-source AI models—three of which are publicly available on the project’s Github and have garnered nearly 20K stars.
In short, if you're building a house, this Lego-like kit is significantly more powerful, allowing modular construction by leveraging best-in-class components instead of reinventing the wheel.
This feature might not offer immediate benefits to casual users, but light users can still easily input prompts and define tasks directly in the Creator Studio while utilizing MyShell’s ready-made tool library.
For instance, if you want to build an AI Agent that chats with you, simply call upon its voice library and GPT model.
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AIPP Store: The Great Tokenization Race for AI Apps
It’s only when you reach this part that you truly experience the Crypto gameplay.
The AIPP Store is a core component of the MyShell ecosystem, where you can participate in the issuance and trading of AIPPs just like trading tokens—similar to how AI Agents were used on Virtuals previously.
The AIPP Store also employs a Bonding Curve mechanism, automatically adjusting AIPP prices based on supply and demand.
When users buy AIPPs, supply increases and the price moves up along the bonding curve; conversely, when users sell, supply decreases and the price drops.
For example, if you believe in a particular AI Agent, you can purchase its token using BNB; meanwhile, the creator earns a portion of transaction fees.
The ultimate goal of this model remains price discovery—encouraging users to identify valuable applications early and spread awareness. Early investors benefit from rising prices, act as distribution nodes, and expand the application’s market reach.
So, What Is the $SHELL Token Used For?
The total supply of $SHELL tokens is 1,000,000,000, with the following simplified tokenomics:
In terms of utility, the $SHELL token is closely tied to actions taken by different participants across the MyShell platform.
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Token Holder
Users holding $SHELL tokens can invest in or acquire tokens and participate in governance. Token holders may also receive rewards.
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Creator
Creators earn $SHELL rewards by developing and publishing AI applications (AI Apps). They can use $SHELL to purchase data and support AI model development.
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User
Users pay $SHELL tokens to subscribe to or use MyShell’s AI application services. Users can also earn $SHELL as rewards when authorizing data usage.
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AI Model Contributor
Contributors who provide AI models receive $SHELL rewards. They can also earn additional tokens through data transactions.
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API Developer
API developers earn $SHELL rewards by contributing tools or services.
From a more commercial standpoint, MyShell can be viewed as an AI service platform, where the token plays the following business roles:
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Subscription & Membership Fees
Users can pay $SHELL tokens to subscribe to premium AI tools or gain direct support. This membership model delivers higher service value to users while generating consistent token demand.
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Advertising & Promotion
Creators or supporters can spend $SHELL to advertise their AI applications on the MyShell platform, increasing visibility and exposure. This provides creators with marketing tools and incentivizes the creation of higher-quality content.
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Application Collection & Incentives
Users can pay $SHELL to collect other creators’ AI applications. During the collection period, users may also earn incentives via $SHELL or other reward mechanisms. This encourages exploration and support for innovative apps.
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Product/Service Compensation
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Creator Revenue: Creators can charge consumers in $SHELL tokens for access to or usage of their AI applications.
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Data Transactions: The MyShell platform may directly purchase data from users, compensating them in $SHELL to further enrich its data resources.
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Platform Fees
The MyShell platform charges a certain percentage of $SHELL as service fees for all the above activities. These fees are used for platform maintenance and future development.
Currently, no standout AI Agent projects have yet emerged on MyShell. After the token generation event (TGE), whether the ecosystem will produce more practical or attention-grabbing AI Agents or memes could become a key factor driving the token’s price movement.
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