Trump to personally launch Bitcoin ETF

Author: Bowen, Bailu Salon

On February 5, 2025, according to GblobeNewswire, Trump Media and Technology Group Corp. (hereinafter referred to as TMTG) announced that the company has filed applications to register brand names related to its ETFs and SMAs, planning to launch these products starting this year.

The trademark names include Truth.Fi Bitcoin Plus ETF and Truth.Fi Bitcoin Plus SMA, making Trump the first U.S. president to launch a bitcoin ETF.

01 TMTG

TMTG was founded in 2021 with the aim of challenging big tech companies' suppression of free speech and promoting free expression and an open internet. The company operates the social media platform Truth Social, the streaming television service Truth+, and Truth.Fi, which covers financial services and fintech.

The Trump family are the actual controllers of TMTG, with Donald Trump himself serving as a major shareholder and decision-maker, playing a significant role in the company's development. The previously viral $TRUMP token was first announced on the media platform Truth Social.

For details, see: President Trump Launches Coin, Surges 1250%, A New Era of Global Bitcoin Legal Virtual Economy

According to the announcement, the trademarks TMTG has applied for registration include:

• Truth.Fi Made in America ETF

• Truth.Fi Made in America SMA

• Truth.Fi US Energy Independence ETF

• Truth.Fi US Energy Independence SMA

• Truth.Fi Bitcoin Plus ETF

• Truth.Fi Bitcoin Plus SMA

02 Yorkville Serves as Registered Investment Advisor

TMTG has signed a service agreement and a licensing agreement with an affiliate of Yorkville Advisors, headquartered in New Jersey. Subject to necessary approvals, Yorkville will serve as the registered investment advisor for the new financial instruments, responsible for product structuring and guiding them through the regulatory process. The proposed Truth.Fi funds will make an initial investment of up to $250 million, with Charles Schwab serving as custodian.

Devin Nunes, CEO and Chairman of the Board of TMTG, said: "Our goal is to provide investors with avenues to invest in American energy, manufacturing, and other businesses that offer competitive alternatives to the prevalent 'woke funds' and de-banking issues in the market.

We are exploring various ways to differentiate our products, including strategies related to bitcoin. We will continue refining our planned product lineup to create investment options that best align with the 'America First' principle."

Mark Angelo, President of Yorkville, said: "Yorkville is pleased to take this critical step alongside TMTG to jointly develop 'America First' investment tools. We highly value our position as a strategic financial partner to TMTG and are proud to join Truth.Fi's innovative initiative."

Eric Balchunas, Senior ETF Analyst at Bloomberg Intelligence, said TMTG's bitcoin ETF may not attract the same level of interest as those from firms like BlackRock, but it remains significant.

"Despite the Trump branding, these products may be insignificant compared to IBIT, FBTC, etc., in terms of asset gathering. That said, the very fact that they are launching this product adds to the mainstream narrative, which matters."