Safe Haven in Times of Pandemic Crisis: Meme Sector Leverages Traffic for Exchanges
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Safe Haven in Times of Pandemic Crisis: Meme Sector Leverages Traffic for Exchanges
As market competition intensifies, exchanges that can quickly capture market trends and promptly list popular meme coins are becoming investors' top choice.
Navigating Web3 tides with focused insights
When the crypto market faces a liquidity crisis, meme projects—acting as natural traffic reservoirs—have become key user sources for many cryptocurrency exchanges. To attract users, numerous exchanges are rolling out increasingly favorable policies targeting the meme sector.
According to data from CoinGecko, the current market cap of the entire meme coin sector stands at $53 billion, accounting for approximately 2.3% of the total cryptocurrency market value. Among the top 200 cryptocurrencies by market cap, 19 are meme coins. This growing market share has transformed meme coins from "joke bets" into serious investment options.
On the primary market front, Pump.fun—which launched in January 2024—has created around 2.3 million meme coins to date. Statistics show that only 3% of users in the primary market earn profits exceeding $1,000, while merely 0.0028% achieve the coveted "$1 million to the moon" milestone.
Builders and VCs in the crypto space—the market's bellwethers—also maintain high levels of interest in meme coins. For instance, crypto fund Mechanism Capital has stated it has already established positions in meme coins. Pantera Capital partner Paul Veradittakit wrote that "meme coins are crypto’s Trojan horse." Notably, Zhu Su, co-founder of Three Arrows Capital, commented on social media that "institutional allocation to meme coins is likely the Q4 narrative." Emerging venture firm and market maker DWF Ventures posted on X that "meme coins will become the new GTM (Go-To-Market) strategy for many ecosystems and projects," and a DWF Labs partner revealed publicly: "We are engaging with several meme coin projects and willing to deploy capital to support their growth."
Clearly, for crypto users focused on meme coins, concentrating solely on the primary market—with its high likelihood of investments sinking without a trace—seems unrewarding. The time-consuming process of coin selection and investment rarely yields significant returns. As a result, many meme coin users are shifting focus to the secondary market, leveraging exchanges' meme coin curation mechanisms to enjoy passive gains and achieve more stable returns.
Against this backdrop, many crypto exchanges have seized on the high-traffic nature of the meme sector, launching favorable policies to compete for attention from meme coin users. For example, some exchanges have accelerated their meme coin listing review processes, offered enhanced liquidity support, and even distributed airdrop rewards and discounted trading fees to attract new users.
As competition intensifies, exchanges capable of swiftly identifying market trends and promptly listing trending meme coins are becoming investors’ top choices. This preference isn't just about chasing short-term price surges; it's also about securing an advantageous position early in the meme coin lifecycle. For secondary market users, an exchange’s ability to efficiently identify promising projects and maintain stable liquidity has become a critical factor in determining trading experience.
Take MOODENG, currently the hottest meme coin, as an example. According to CoinMarketCap, MOODENG is now listed on exchanges including HTX, Gate.io, KuCoin, MEXC, Bitget, BitMart, and LBank. Reviewing each platform’s listing time and opening price yields the following table (ordered by listing time):
The table shows that LBank listed the token relatively early. In fact, observing the MOODENG price charts across various exchanges reveals that most non-first-listing platforms opened with a so-called "rogue-style" gap-up. Therefore, for meme coin users, choosing an exchange that lists a meme coin first offers a significant cost advantage.
Taking LBank—the earliest to list MOODENG—as an example (data sourced from LBank’s official social media), between September 1 and September 23, it listed 17 tokens, 14 of which were meme coins, delivering impressive gains. Clearly, amid the crypto market’s liquidity crunch, memes have reemerged as saviors, reigniting a gold rush and demonstrating strong market performance.
Time, price surge, and liquidity remain the top concerns for secondary market meme coin users. For meme coins, rapid short-term appreciation is key to attracting investors, making an exchange’s ability to list trending tokens quickly a crucial measure of its market competitiveness. Exchanges must possess sharp project discovery capabilities and efficient review processes to ensure early listings, seize market opportunities, and provide users with optimal entry timing.
Exchanges with keen project instincts and rapid response mechanisms typically deliver substantial investment returns during the early stages of a meme coin’s launch, drawing significant investor interest. Additionally, robust liquidity support remains another major factor influencing users’ exchange selection. Market depth and sufficient liquidity ensure users can execute trades at favorable prices, minimizing losses due to slippage.
With the rising popularity of meme coins, more and more exchanges are accelerating their expansion into this sector, introducing a series of liquidity guarantees and project support initiatives to attract both users and project teams. This trend is fueling rapid growth in the meme coin market and intensifying competition among exchanges.
In this context, an exchange’s market insight and technological advantages have become pivotal in attracting meme projects and users. As innovative meme projects continue to emerge, exchanges face not only technical and liquidity management challenges but are also constantly refining strategies to expand their influence within the meme sector. Going forward, as the meme coin market continues to evolve, the relationship between exchanges and meme coin users will grow ever closer, with market activity and trading volumes expected to keep rising.
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