Matrixport officially rebrands as BIT, clarifying its new strategic positioning
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Matrixport officially rebrands as BIT, clarifying its new strategic positioning
As part of its next-phase strategy, BIT is also actively exploring opportunities in the U.S. capital markets, including a potential public listing.
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Digital financial services group Matrixport today announced its official rebranding to BIT, unifying its global operations under the BIT brand. Alongside this brand upgrade, BIT has released its 2026 Trust Whitepaper, which for the first time systematically discloses the governance and risk management framework the group has established and continuously operates—providing customers and partners with a verifiable foundation of trust.
As institutional adoption in the digital asset industry accelerates and regulatory frameworks mature, market expectations for platform governance capabilities and compliance standards continue to rise. The new BIT brand more clearly reflects the company’s current business positioning and embodies its strategic direction for the next phase of growth.
John Ge, CEO of BIT, stated: “The digital asset industry is entering a new phase where governance capability and compliant operations are increasingly critical. BIT represents the culmination of our business evolution—and our long-term commitment to building trustworthy digital asset financial infrastructure.”
He added: “‘Bridge into Tomorrow’ is not only our brand proposition but also reflects our vision to connect traditional finance and digital asset markets—and to foster enduring trust with our clients.”
The company confirmed that the rebranding will have no impact on existing customer accounts, products, or services; legal entities and contractual arrangements remain unchanged.
As part of its next-phase strategy, BIT is also actively exploring opportunities in the U.S. capital markets, including potential public listing.
About BIT
BIT (formerly Matrixport), founded in 2019, is a globally operating digital asset financial services group built on integrity. Headquartered in Singapore, BIT maintains offices across seven countries and regions. Through robust governance, technological expertise, and compliant operations, BIT bridges traditional finance and digital asset markets.
BIT serves institutional and professional investors worldwide with offerings spanning trading, custody, asset management, liquidity solutions, and financing—including on-chain tokenization and application of real-world assets (RWAs). Its subsidiaries hold licenses and are regulated by authorities in Singapore, Hong Kong, Switzerland, the United Kingdom, the United States, and Bhutan—including Singapore’s Major Payment Institution (MPI) license and Switzerland’s FINMA-issued collective asset management license.
BIT currently manages over USD $6 billion in assets, generates over USD $7 billion in monthly trading volume, has paid over USD $2 billion in interest to clients to date, and carries a valuation exceeding USD $1 billion. It was named to both the 2024 Hurun Global Unicorn List and the 2025 Singapore FinTech Unicorn List.
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