HTX, Huobi warms up for the next decade
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HTX, Huobi warms up for the next decade
Now, at the beginning of another decade, Huobi HTX is gearing up for the next ten years with a brand upgrade launch.
Navigating Web3 tides with focused insightsFrom its founding in 2013 to becoming the largest Chinese-language cryptocurrency exchange by market share in 2017, and then fully withdrawing from China's domestic market in 2021, Huobi HTX has witnessed the rise and fall of the global crypto industry—especially within China—over the past decade, experiencing both glory and decline.
Now, at the beginning of another decade, Huobi HTX is warming up for the next ten years with a brand upgrade.
HTX = Huobi + X
During TOKEN2049, Justin Sun, member of Huobi’s Global Advisory Board, announced at an Afterparty co-hosted by Huobi and TRON: "Huobi's English brand has officially upgraded to HTX."
Breaking it down letter by letter: H carries forward Huobi’s decade-long legacy; T signifies a full commitment to the TRON ecosystem; X represents the core exchange (Exchange) business. As a combined acronym, HT is the name of Huobi HTX’s native token, and adding X forms HT·X—the exchange for trading HT.
Regarding X, Justin Sun explained: “In Roman numerals, X stands for 10, honoring Huobi HTX’s tenth anniversary after a decade of challenges. It also symbolizes our collaborative vision—through the synergy of Huobi HTX, TRON, and Poloniex—to write a new chapter for the crypto industry and unlock infinite possibilities for the future, expanding our ecosystem even further.”
This rebranding is neither impulsive nor merely a superficial name or slogan change. Rather, it reflects Huobi’s rebirth and determination to enter a new international phase. Given the evolving competitive landscape among cryptocurrency exchanges and the increasingly globalized and decentralized nature of the crypto market, Justin Sun emphasized that Huobi’s transition to the new English brand “HTX” is urgently needed.
Dual-Driven by Region and Business: Accelerating Global Expansion
Behind this rebranding lies Huobi HTX’s strategic framework centered on “global expansion,” aiming for worldwide presence through four pillars: global reach, ecosystem growth, wealth creation, and regulatory compliance. This strategy unfolds across two parallel fronts—geographic expansion and product development—working in tandem to achieve global transformation.
On the geographic front, the core approach focuses on key markets while exploring high-potential regions to achieve balanced multi-country growth. Hong Kong, for example, is one of the “unignorable” emerging hubs. In April, Justin Sun appeared in Hong Kong, delivering a speech at the “Huobi Hong Kong Night” event. By late May, HKVAC—the city’s first crypto rating agency—was established, with Huobi HTX as its inaugural member. On June 1, Hong Kong’s new licensing regime took effect, and Huobi HTX began actively applying for a Virtual Asset Service Provider (VASP) license. It also launched HTX HK, a service tailored for Hong Kong users, aiming to leverage a compliant local platform to access broader markets.
Beyond Hong Kong, Huobi HTX is simultaneously advancing compliance efforts in multiple jurisdictions, including applications for licenses in Gibraltar, Lithuania, Dubai, BVI, and Australia, along with setting up regulated entities. Moreover, in June, Huobi HTX unveiled its Mars Initiative, extending its vision into outer space and pushing the boundaries of cryptocurrency usage.
On the product side, Huobi HTX aims to onboard high-quality digital assets across various ecosystems—including public chains, Layer2s, and Meme coins—while building a one-stop crypto trading platform featuring spot trading, derivatives, wealth management, and asset management products such as PrimeVote, high-yield demand deposits, and Shark Fins. Additionally, Huobi HTX will closely align with TRON—the global blockchain hosting tens of billions of USDT and millions of real users—combining the power of exchange, public chain, and stablecoin to create a synergistic “1+1>2” effect.
Notably, Huobi HTX continues to drive crypto adoption beyond traditional circles. During its 10th-anniversary celebration, it launched a special Mars Initiative campaign offering lucky users three exclusive rewards: candidacy for a space journey, one round-trip private jet usage, and a refreshed Tesla Model 3 (valued at 20,000 USDT plus 20,000 USDT in futures trial funds), using diverse incentives to attract more users into the crypto space.
With one hand focused on regional markets and global positioning, and the other on innovative products delivering real financial value, Huobi HTX addresses essential user needs in today’s market—fully aligned with its post-rebrand vision of enabling financial freedom for eight billion people worldwide.
Conclusion
Over the past decade, the crypto industry has evolved from foundational ideas to mature underlying technologies and practical applications. Whether it’s DeFi derivatives, Layer2, DID, GameFi, NFT liquidity, cross-chain protocols, non-custodial wallets, or DAOs—new sectors and projects consistently emerge during different phases of the market. For over ten years, the crypto market and its community have proven their resilience and potential.
As innovations in business models, product maturity, and application narratives converge, the crypto market is entering its next major cycle. Huobi HTX is poised to seize this opportunity to prove itself once again:
With HTX as its global banner, Huobi HTX will advance its worldwide strategic layout, deepening regulatory compliance, driving product innovation, and strengthening ecosystem collaboration—ushering in the next decade of promise.
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