TechFlow news, August 15 — Bitget has officially announced the renewal of its partnership with Spain's LaLiga for the new season. This season, both parties will launch a dedicated campaign page, combining prediction challenges, trading engagement activities, and immersive offline experiences, along with creative advertising content led by players, to further drive the integration of crypto culture and the sports ecosystem.
During last season’s collaboration, Bitget successfully bridged the crypto community with football fans through a major advertising campaign starring player Raphinha and the "Your Team, Your Skin" themed initiative. The platform also hosted exclusive events in key global cities including Madrid, Buenos Aires, Jakarta, Moscow, Greece, and Singapore, offering users rare experiences such as VIP match viewing, behind-the-scenes team tours, and face-to-face meetings with LaLiga ambassadors, attracting over one million users in total.
LaLiga Executive Director Jorge de la Vega said: "Our continued partnership with Bitget enables us to connect more closely with fans worldwide. This new season, we will jointly launch more innovative initiatives to create a fresh interactive model that combines sporting passion with digital experiences for LaLiga fans."
