TechFlow, July 9 — According to Coindesk Japan, Japanese apparel chain Mac House has revealed the specific execution plan for its cryptocurrency investment. The company will begin purchasing Bitcoin on September 17, 2025, primarily using a "dollar-cost averaging" strategy with regular fixed-amount buys, while flexibly adjusting timing and amounts during significant market downturns.
The investment funds come from a third-party private placement completed on June 19, totaling 171.5 million yen. EVO FUND, which led this financing round, previously supported similar Bitcoin reserve strategies at Japanese firms including Meta Planet and Remix Point.
Earlier, Mac House announced a comprehensive partnership with crypto mining firm Zero Field, entering the Bitcoin mining sector.
