Tariff fluctuations drive major brands like NBA and NFL to shift toward blockchain digital goods

TechFlow news, May 15 — According to Cointelegraph, Dapper Labs Vice President of Business Development Ridhima Kahn revealed that rising physical goods costs and tariff uncertainties are driving major brands such as the NBA, NFL, and Disney to shift toward blockchain-powered digital goods markets. Platforms like NBA Top Shot and NFL All Day achieved $5.6 million and $2.5 million in sales respectively, with a 7% quarter-on-quarter growth. Improvements in blockchain technology and clearer regulatory environments are further accelerating this trend, enabling brands to overcome geographical limitations and deliver personalized, shareable, and long-term valuable fan experiences. Kahn noted: "Digital collectibles unlock layers of interaction not possible with physical goods."