TechFlow news — On March 27, Binance founder Changpeng Zhao (CZ) posted on social media that his "Pay to Reach" concept, first introduced on Binance Square 18 days ago, has been rapidly implemented. Within days of reading his post, a developer provided a prototype. After discussions, refinements, and security reviews, the product launched yesterday.
CZ stated that he has added the service URL (the Reachme platform link) to his X profile. Initially pricing messages at 0.04 BNB (approximately $24), he immediately received a large volume of short, meaningless messages. Even after raising the price to 0.1 BNB, he still received over 100 messages. He has now further increased the price to 0.2 BNB (around $120) and said he will continue adjusting to find the optimal price point, aiming to limit daily messages to about 10. He advised users to read his communication guidelines before sending messages to improve efficiency.
