TechFlow news — On February 6, MicroStrategy officially announced its rebranding to Strategy, marking its new corporate identity. As the world's first and largest bitcoin treasury company, Strategy has unveiled a new logo featuring a stylized Bitcoin symbol "B," reflecting its strategic focus on Bitcoin.
The company's primary brand color has been changed to orange, symbolizing energy, intelligence, and Bitcoin. It has also launched a new software website at strategysoftware.com and a merchandise site at store.strategy.com.




